Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Creative
Fotofetch Shots of the Week
In many ways, billboard advertising is old school. What’s so great about old school? It works! The same is true about the photos you get. Who are these photos for? Simple as it is, it’s old school too, they are for customers and media buyers. Drones have come […]
Talon Announces Partnership Between Grand Visual And Whisk To Cut Through and Supercharge Media Creativity in OOH
Strategic Partnership to Fuel Groundbreaking OOH Creative Ideas for Agencies & Brands New York – May 17, 2023 –Talon, the pioneering global independent Out of Home (OOH) agency, today announced an innovative partnership between Grand Visual, Talon’s creative OOH agency, and Whisk, the leading online emerging media platform. This collaboration […]
Clear Channel & USO Digital Billboard Campaign Inspires American Support for Military
Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of Gratitude for U.S. Military Members and Families NEW YORK, May 15, 2023 /PRNewswire/ — During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Fotofetch Shots of the Week
Customer expectations continue to build for your deliverables. Getting the ad up on time, making sure it was hung well with no wrinkles. Making sure your lights worked, checking that garbage around the sign was picked up, trees trimmed, etc. And the photos you provide must be effective too. Customers […]
Out of Home Finds a Kidney
ArtPop Street Gallery’s Wendy Hickey tells Billboard Insider a heartwarming story of how out of home found a kidney for a young woman… For one year of 2020/21 we had a chapter of ArtPop in Atlanta. One of our #ArtPopATL artists is Mark Alberhasky. His partner Laura, her daughter, Izzy was […]
The Color Psychology: How to Choose Colors that Sell
By Wes Frick, Wes Frick Design Agency Color psychology is the study of how colors influence human perception, emotion, and behavior. It plays a crucial role in billboard advertising, as the right color choices can evoke the desired emotions necessary for your campaign. In the context of billboard design, understanding […]
OOH Creative Q&A
An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Piccadilly Lights Joins Coronation Weekend Celebrations
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]