Digital displays require a photographer who understands more than camera basics. They need to understand shutter speed, aperture, and even film speed. Additionally, the photographer must have an understanding of digital image processing and computer software. They must be able to understand and work with digital filters and […]
Billboard Insider was impressed by a 12,700 square foot vinyl wall project which Circle Graphics executed on behalf of OUTFRONT Dallas. We talked with Trend Mullet, VP of Operations at Circle Graphics Ohio factory to learn more about the project. Circle Graphics recently printed a giant Dallas wall vinyl with […]
Speculative art, or “spec art,” is a valuable tool for showcasing your company’s capabilities to help potential clients see creative ideas that are ready to be used right at that time. It is necessary to display the artwork in a professional way, explaining strategy and providing mock-ups and rationale behind […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By using proof of performance photos, billboard companies are able to provide assurance to clients that their ad has been displayed as desired. But customers have become more demanding, wishing to see something much more than an install photo. They want an approach shot. They want to know their […]
Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
In many ways, billboard advertising is old school. What’s so great about old school? It works! The same is true about the photos you get. Who are these photos for? Simple as it is, it’s old school too, they are for customers and media buyers. Drones have come […]
Strategic Partnership to Fuel Groundbreaking OOH Creative Ideas for Agencies & Brands New York – May 17, 2023 –Talon, the pioneering global independent Out of Home (OOH) agency, today announced an innovative partnership between Grand Visual, Talon’s creative OOH agency, and Whisk, the leading online emerging media platform. This collaboration […]
Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of Gratitude for U.S. Military Members and Families NEW YORK, May 15, 2023 /PRNewswire/ — During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and […]
