Invest in Our Planet This Earth Day OAAA and EarthDay.org have teamed up once again to launch a national out of home (OOH) PSA campaign for Earth Day. By downloading and sharing this creative, developed by Extra Credit Projects, you can use the power of OOH to grab attention and […]
Creative
Fotofetch Shot of the Week
Getting the right shot for you means that FotoFetch has to listen to your specific needs and wants. A great photographer will make sure to get the best possible shot that fits your vision. When you trust a photographer, you have to believe in your directions and that they will […]
Clear Channel Outdoor Launches New Educational Campaign
WASHINGTON (April 5, 2023) – There is an urgent need for students to enroll in academic recovery programs this summer, but many parents aren’t aware their children are behind. New research released today by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or […]
Fotofetch Shot of the Week
FotoFetch shoots photos of everything and has become an OOH Industry Standard for getting the photo you need exactly when you need it. Drone photos yes, Pro Photographers yes, even cell phone photos when you need them. We do the gamut from transit shoots to rural billboards yes. FotoFetch is […]
OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners
Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]
OAAA UNVEILS THE WINNERS OF THE 81st OBIE AWARDS FOR CREATIVE EXCELLENCE
20th Century Studios for “Avatar: The Way of Water” Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, TN. – March 28, 2023 – The Out of Home Advertising Association of America (OAAA) today announced the 81st Annual OBIE Award winners. For the past eight decades, the […]
Fotofetch Shot of the Week
Easy to Order photos and Easy for us to shoot. FotoFetch has grown over 800% this last year because we make things so easy. We have a simple online ordering system where you can select the type of photos you need. We have an online ordering template for the most […]
Want to Know What’s Trending in Advertising? Step Outside … and Out of Your Comfort Zone
By Melody Roberts, Founder & Chief Creative Officer, Out of Home Creative Out of home (OOH) advertising offers a diversity of size, scale, location, and creative possibilities unmatched by any other medium, but with it comes one of the most challenging and rewarding canvases for creatives who must simplify a […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Fotofetch Shot of the Week
When you are persuading your customers to buy more advertising, one thing that works well is glamour shots of past campaigns. Not every location is glamorous like Times Square, but that hardly defines the type of glamour the shot you have might produce in the hearts and minds of your […]