BATON ROUGE, LA. (PRWEB) MAY 01, 2023 Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it is celebrating National Pet Month by displaying the names and images of pets on digital billboards across the country. Beginning today, anyone wanting to feature their pet on a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Common elements that great images typically have; Good use of light, capturing the moment, correct composition for the given situation, and the photographer’s choice of distance to their subject. Nowhere is that more true than in shooting Billboards and Out of Home. Those 3 elements combine to make for an […]
FotoFetch provides photographers and customers an easy and reliable way to get high-quality photos and videos. Customers can choose from options such as fixed pricing for approach photography, OOH pricing for digital boards, and more. Additionally, customers can rest assured that they will get all the photos shot and won’t […]
NEW YORK, April 3, 2023 (Newswire.com) – RentHop announces RentHop RentCompare — a new tool that allows renters in New York City to find out if they’re overpaying or underpaying for rent — with a corresponding Metropolitan Transportation Authority (MTA) subway ad campaign. While the average rent in NYC has been widely discussed […]
WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice […]
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]
For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]
Over the weekend, Meadow Outdoor surprised 14 young women who are teammates and soon to be graduates on the University of Oregon Acrobatics and Tumbling team. After a Friday night home victory on their Senior night at their last home meet, the families gathered together Saturday morning and watched as […]
