Insider thanks the OAAA for allowing us to reprint their recent article. As highlighted in the new 2016 repositioning, OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. OOH is also the fastest growing traditional media in the US. All of these […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: not good, below average, average, very good or great. Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, […]
This week’s out of home design tips come from Timmons Outdoor. [wpforms id=”9787″ title=”true” description=”true”] Paid Advertisement
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
GoUpstate.com has a terrific article on Wade’s restaurant and their billboards that have entertained the community for the past 22 years. Brother and sister co-owners Hamp Lindset & Carols Miller recently announced that the are ending their long time billboard campaign which used vegetable puns to advertise their restaurant which […]
OOH synergy with digital was expressed in the Outdoor Advertising Association of America’s (OAAA) highly-successful Feel the Real campaign, and the tenets showcased are just as relevant today as they were 18 months ago when it launched. Exactly what percentage of OOH impressions are generated by humans? 100 percent real human […]
Stott Outdoor Advertising has a nice website page talking about out of home design. Paid Advertisement
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
COLUMBUS, Ohio, Feb. 1, 2016 — Today, STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media […]
By Chris Cowlbeck Very few people like their own picture and even fewer want to use their picture in advertising. By using your picture, however, you associate yourself with your Brand and reinforce familiarity. The next time you cross paths, a customer may say, “Hey, you’re the person on the […]
