By Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it […]
This week’s billboard creative tips come from Colton Tollett is Social Media Manager at Billboards Etc. Last week Colton wrote about common billboard design mistakes. This week he talks about making social media part of billboard design. It can often seem like the traditional advertising of billboards and the ever changing […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Last week Insider ran a vinyl installation video titled All in a Day’s Burk by Extra Credit Projects and Burkhart. Here’s another 1 minute Extra Credit Projects/Burkhart video which shows an install for Marathon Gas. Clever use of a hose as a prop. Insider thinks more out of home companies […]
This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc. Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
A group of Elco High School students were recognized after winning a billboard contest sponsored by The Center for Traffic Safety and State Farm. The competition was open to all Lebanon County students. The “No Excuses” campaign, sponsored by The Center for Traffic Safety, invited Lebanon County students to create a billboard […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Some billboard advertisers try to be witty and irreverent in order to be noticed. Insider saw this copy on a Georgia billboard last week. This ad was clever and eye catching. The strategy can backfire however. A North Carolina jewelry store had to apologize last month after a firestorm over […]
Various media sources reported that James Rosenquist, an American artist and one of the protagonists in the pop-art movement died on Friday March 31st. Rosenquist helped define the genre of color-bursting displays of common objects that was also championed by the likes Andy Warhol and Roy Lichtenstein. From 1957 to […]
