This is the last installment of a series discussing how to successfully transition from winning a sale to producing a billboard ad. Insider previously interviewed Debbie Collvins of Billboards, Etc and and Greg Callaham or Greg Callaham Design. Today we talk with OBIE nominated billboard designer Melody Roberts, the founder […]
Creative
Baby It’s Cold Outside!
Insider is well aware of how difficult it can be to climb into that truck on a cold winter day up in the Northern states. It’s not often that our friends in the southern states get to share that experience. So in honor of an unusually cold spell in […]
Transformation Media Billboard Helps Trucking Firm Fill Positions
Insider loves to hear about successful out of home sales stories. Transformation Media Account Executive, Cheryl Adams has a great story which demonstrates the power of saying “Yes” to a client combined with innovative creative design. Insider loves the can-do attitude which Cheryl and Transformation Media showed. Cheryl, what […]
iFly Indoor Skydiving OOH Holiday Campaign
By Melody Roberts, Out of Home Creative We work on all sorts of projects at Out of Home Creative from designing a single billboard location to outdoor advertising campaigns across multiple cities with a variety of different structures and platforms. Most of the time, clients provide little to no creative […]
Callaham on what to do after you’ve won the business
Insider is running a series of interviews discussing ways to insure that you don’t drop the ball in the transition from winning the sale to producing the billboard ad. Last week we talked with Debbie Collvins of Billboards, Etc. This week we talk to Greg Callaham of Greg Callaham Design. […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Burkhart Billboard Creates Largest Santa Letter
SOUTH BEND, Ind.: There may not be a place to leave milk and cookies, but the newest holiday billboard from Burkhart Advertising Inc. is sure to get Santa’s attention this year. The design features a child-written message to Santa and appears across Burkhart’s expanding digital billboard inventory, aiming to be […]
Collvins on what to do when you’ve won the business.
Billboard Insider reader Claude Dicks has asked for an article about the process which makes sure that your sales reps are communicating well with the client and graphic designer. Insider asked Debbie Collvins, Graphic Designer, Billboards, Etc. for her thoughts. You can reach Debbie at debbie@billboardsetcinc.com. What common mistakes to […]
Outdoor Advertising Drives Holiday Shoppers to Retail
A Clear Channel Outdoor Blog While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side “return pile,” out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail. Deloitte said it expects retailers to see holiday sales growth […]
Hometown Billboards Target Messages to Members of Congress
By Ken Klein OAAA Executive Vice President, Government Affairs Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G). In December, its trade association […]
