Clear Channel International (CCI), the leading innovator in global out-of-home advertising, has appointed Richard Cross to the newly created role of Chief Digital Transformation Officer (CDTO). He will be responsible for ensuring that technology and digital innovation are at the forefront of CCI’s ongoing transformation strategy, providing leadership across the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town police chief (Woody Harrelson) to take action on her daughter’s unsolved murder. The movie […]
By Ken Klein, OAAA Executive Vice President, Government Affairs A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable folks, creative ways to solve […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
This week’s design tips come from Porlier Outdoor. We featured Porlier as our company of the day in October. CREATING SUCCESSFUL BILLBOARD LAYOUTS Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, […]
Outfront Media has a unique glow in the dark billboard on Coldwater Canyon Street in LA to promote Pixar’s upcoming movie Coco. The billboard will run through November 26. The billboard uses a patented UV printing process and black lights to glow at night time which plays into the movie’s […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Here’s a fascinating 1 minute video on an Overall Murals lenticular mural wall for Ben and Jerry’s. Who knew you could turn a wall mural into a double face? The project was installed along the Williamsburg, Brooklyn waterfront. Viewed from one direction the wall says “Anyway you slice it.” Viewed from the […]
McDonalds is running a unique roadside campaign in the UK. The campaign targets the evening commute. The creative changes based on the speed of traffic. During fast free flowing traffic tantalizing shots of McDonald’s well-loved burgers, fries and shakes are features. When congestion levels rise and traffic slows, the creative […]
