Creative

Marlin Outdoor Celebrates “First Girl”

Will Settle is the director of sales at Marlin Outdoor Advertising based in Hilton Head, South Carolina.  More importantly, Settle’s wife Kelen gave birth this past week to their first daughter, Carter Louise Settle.  The birth of their baby girl was magnified as this was the first baby girl born […]

Those Big Blue Exit Signs

Since Insider has been on the subject of states trying to create revenue from advertising on interstates and highways, if you ever wanted some background on advertising cost and eligibility of the Blue Exit signs along you nearby major interstate, David Tracy writes an article on the subject this week […]

Cannes OOH Inspire?

This article first appeared in LinkedIn and is republished with permission from the author and Clear Channel Outdoor Americas. Sean Mccaffrey, EVP / Client Strategy & Partnerships at Clear Channel Outdoor       As the advertising world returns from the Côte d’Azur to conference rooms, while still others debate from […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Outfront NYC Market Overview

Insider saw this video from Outfront featuring their New York City market.  Video is a terrific way to promote your boards and territory.  It’s easy to shoot footage with an iphone or drone and upload it to facebook.   [wpforms id=”9787″]   Paid Advertisement

Video of OUTFRONT American Royal Billboard Installation

We wrote Tuesday about the Outfront/American Royal billboard campaign which has inflatable ribs.  Here’s a one minute video showing the installation together with some priceless bystander reactions. Come see the World's Largest Rack of Ribs on I-35 south of downtown! Then Live LARGE Sept. 1-3 at the Speedway #AR2017BBQ @SmithfieldBrand […]

Environmental Groups Use Outdoor To Promote Ideas

Insider recently saw two news items where environmental groups show they understand the power of messaging through OOH. The first article is from The Register Guard who report that environmental groups are using outdoor advertising to promote their messages to the Interior Secretary as he addresses the Western Governors Association’s annual […]

OUTFRONT and American Royal ribs billboard drips sauce.

OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]