Lamar Advertising Company is donating digital billboard space in support of “#360fortheplanet,” a PSA campaign spearheaded by 1% For The Planet that will encourage businesses and individuals to take greater responsibility for the planet. 1% For the Planet is a global organization comprised of businesses, nonprofits and individuals working together for a […]
An OAAA Special Report By Nicole Randall, OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]
Mothers Day is May 13 This terrific post from Clear Channel Outdoor reminds Insider that now’s the time to run mother’s day promotions. By Jennifer Hurley, Clear Channel Outdoor Lookup Blog. This may come as a surprise, but men spend more money on their moms for Mother’s Day than women. […]
By Melody Roberts, Out of Home Creative Out of Home Creative was commissioned by NewSouth Outdoor to redesign an existing digital campaign for their client, Montgomery Dental. In this situation, both the client and the outdoor advertising company were dissatisfied with the previous designs. The clients shared with me they […]
Steve Crayne knows how to design an effective out of home website. Crayne designed the Boardworks website which placed first in Billboard Insider’s 2018 Out of home website rankings with a perfect score of 20 points. Crayne’s latest project was designing a website for Trilogy Outdoor. Insider talked with […]
New York’s New School of Social Research has erected a “subjective billboard” which consists of a blank frame. Uwe Witgenstein, a professor in the school’s journalism department, says that New School purchased the billboard as a thought experiment: “This is an experiment in subjectivity. The billboard becomes whatever the mind […]
If you want to keep up with Billboard Design Trends you need to follow the Daily Billboard Blog. Jason Morgan, a transplanted Brit with 10 years of marketing experience in the magazine publishing industry, uses the blog to keep track of interesting billboards in LA. Morgan is also a professional […]
By Rainbow Kirby-Stearns, Director, Corporate Communications and Marketing, Clear Channel Outdoor At Clear Channel Outdoor, one of the most fulfilling aspects of my role in corporate communications is bringing light to social causes through the lens of the outdoor screen. In today’s attention-deprived society and fragmented media landscape, billboards can’t be […]
By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]
Keep your eye on Adquick, the company which has raised seed funding from from a group of investors including Reddit co-founder Alex Ohanian to automate the out of home buying process. Ohanian used Adquick to place an automated buy for 4 billboards that his wife Serena Williams would pass while […]
