This week’s design tips come from Porlier Outdoor. We featured Porlier as our company of the day in October. CREATING SUCCESSFUL BILLBOARD LAYOUTS Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, […]
Outfront Media has a unique glow in the dark billboard on Coldwater Canyon Street in LA to promote Pixar’s upcoming movie Coco. The billboard will run through November 26. The billboard uses a patented UV printing process and black lights to glow at night time which plays into the movie’s […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Here’s a fascinating 1 minute video on an Overall Murals lenticular mural wall for Ben and Jerry’s. Who knew you could turn a wall mural into a double face? The project was installed along the Williamsburg, Brooklyn waterfront. Viewed from one direction the wall says “Anyway you slice it.” Viewed from the […]
McDonalds is running a unique roadside campaign in the UK. The campaign targets the evening commute. The creative changes based on the speed of traffic. During fast free flowing traffic tantalizing shots of McDonald’s well-loved burgers, fries and shakes are features. When congestion levels rise and traffic slows, the creative […]
By Matthew Noll, EMC Outdoor Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
“One of the first projects I got my teeth into at WCRS was an interactive OUt-of-Home (OOH) campaign for Women’s Aid, a charity working to end domestic abuse against women and children. It was a good one. Digital billboards feature an image of a woman who’d been beaten and bruised. […]
Eddy Carrolan and Softsigns have been at it again with a great 3D halloween project. The skeleton hands were produced Clear Channel Outdoor’s Orlando office to promote Universal Studio’s Halloween Horror nights. Each skeleton hand was 12ft tall x 6ft wide. This was a patented 3D “all in one” […]
“A study by Zenith Optimedia found that people are exposed to OOH for 107.2 minutes each day. meanwhile a Microsoft Corp. study found that a goldfish has an attention span of nine seconds while a human’s is only eight! What does this mean for communicators? To deliver a message effectively, […]
