About a month ago the NPR ran a story titled On LA’s Sunset Strip, A Golden Age of Billboards. As if to underscore the story, Netflix and Ace Outdoor Advertising have teamed up for a one-of-a-kind billboard installation on the Sunset Strip. Billboards on either side of Sunset Boulevard with […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
NEW YORK, — May 21, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) and Greenridge Farm today unveiled an out-of-home (OOH) campaign calling Chicagoans to think about the quality of their deli meats, cheeses, and sausages. With creative developed in collaboration with OUTFRONT Studios, the campaign combines billboards with OUTFRONT’s […]
Yesterday Insider talked about a billboard publicity stunt that backfired. Here’s a billboard publicity stunt which was effective. Bobby Bones is host of a nationally syndicated country music radio program. He devoted his April 26 podcast to describing a billboard stunt to promote his podcast. In 2014 Bobby anonymously spent $13,000 […]
Billboards can be an effective way to call attention to a product or TV show or radio show or podcast. But stunts can backfire. Hollywood Reporter writes that Henry King rented billboards on Cahuenga Boulevard across from Universal Studios and on Venice Boulevard in Culver city to advertise his movie […]
Courtesy of Daktronics OOH Advertising When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
For a week, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in […]
Insider is giving a shout out to Nancy Fletcher for noticing, and the team at EyeCorpMedia for demonstrating how relevant OOH can be. Unless you have avoided the news this week, you have heard way too much on the debate over what do I hear “Yanny or Laurel”. Somehow this […]
By Jason Morgan, The Daily Billboard Blog This month for Daily Billboard’s ‘Three of a Kind’ I thought I’d share three different treatments using L.A. infamous landmark, The Hollywood Sign. The iconic, internationally recognized sign was created in 1932 as an advertisement for a local real estate development and originally spelled out […]
