With permission of the OAAA. “Marketing is no longer about the stuff you make, but the stories you tell.” Marketing Guru Seth Godin’s words have never been truer in today’s media marketplace. Consumers today expect brands to understand their unique needs and preferences, they crave authenticity and meaningful connections. Experiential […]
Last month Daily Billboard Blog shined a spotlight on L.A.’s iconic Hollywood Sign, but this month I thought I’d take a look at three treatments featuring another national monument, New York’s Statue of Liberty. A gift to America from France, this giant symbol of enlightenment has been a towering beacon of freedom, acceptance […]
With permission from the OAAA. In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except […]
How’d you like to book a 12 year out of home advertising contract? That’s what the Swedish out of home company Billboard Media has done for a wood products company which wanted to demonstrate the quality of its products. The company installed deck wood on a billboard in malmo and […]
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media The OOH world lost one of its most positive and forward-thinking people this year. Josh Kruter was a leader in our industry’s effort to transform itself into a more competitive and contemporary media outlet. Josh achieved so much because he had the right attitude. […]
About a month ago the NPR ran a story titled On LA’s Sunset Strip, A Golden Age of Billboards. As if to underscore the story, Netflix and Ace Outdoor Advertising have teamed up for a one-of-a-kind billboard installation on the Sunset Strip. Billboards on either side of Sunset Boulevard with […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
NEW YORK, — May 21, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) and Greenridge Farm today unveiled an out-of-home (OOH) campaign calling Chicagoans to think about the quality of their deli meats, cheeses, and sausages. With creative developed in collaboration with OUTFRONT Studios, the campaign combines billboards with OUTFRONT’s […]
Yesterday Insider talked about a billboard publicity stunt that backfired. Here’s a billboard publicity stunt which was effective. Bobby Bones is host of a nationally syndicated country music radio program. He devoted his April 26 podcast to describing a billboard stunt to promote his podcast. In 2014 Bobby anonymously spent $13,000 […]
Billboards can be an effective way to call attention to a product or TV show or radio show or podcast. But stunts can backfire. Hollywood Reporter writes that Henry King rented billboards on Cahuenga Boulevard across from Universal Studios and on Venice Boulevard in Culver city to advertise his movie […]
