Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Creative
Rapport, UM Win 2017 OOH Media Plan of the Year for Sony Pictures The Emoji Movie
November 29, 2017 (New York) – Rapport and UM were honored with the 2017 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2017 Out of Home Media Plan Awards were presented at The AD Club of New York’s […]
Clear Channel International Appoints Richard Cross as Chief Digital Transformation Officer
Clear Channel International (CCI), the leading innovator in global out-of-home advertising, has appointed Richard Cross to the newly created role of Chief Digital Transformation Officer (CDTO). He will be responsible for ensuring that technology and digital innovation are at the forefront of CCI’s ongoing transformation strategy, providing leadership across the […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
OAAA Goes Behind the Scenes of ‘Three Billboards’ Movie
“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town police chief (Woody Harrelson) to take action on her daughter’s unsolved murder. The movie […]
FBI, OOH Industry Celebrate 10-Year Partnership
By Ken Klein, OAAA Executive Vice President, Government Affairs A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable folks, creative ways to solve […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
Design Tips By Porlier Outdoor
This week’s design tips come from Porlier Outdoor. We featured Porlier as our company of the day in October. CREATING SUCCESSFUL BILLBOARD LAYOUTS Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, […]
Outfront Glow in the Dark Billboard Promotes Coco Movie
Outfront Media has a unique glow in the dark billboard on Coldwater Canyon Street in LA to promote Pixar’s upcoming movie Coco. The billboard will run through November 26. The billboard uses a patented UV printing process and black lights to glow at night time which plays into the movie’s […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]