By Melody Roberts, Out of Home Creative Out of Home Creative was commissioned by NewSouth Outdoor to redesign an existing digital campaign for their client, Montgomery Dental. In this situation, both the client and the outdoor advertising company were dissatisfied with the previous designs. The clients shared with me they […]
Steve Crayne knows how to design an effective out of home website. Crayne designed the Boardworks website which placed first in Billboard Insider’s 2018 Out of home website rankings with a perfect score of 20 points. Crayne’s latest project was designing a website for Trilogy Outdoor. Insider talked with […]
New York’s New School of Social Research has erected a “subjective billboard” which consists of a blank frame. Uwe Witgenstein, a professor in the school’s journalism department, says that New School purchased the billboard as a thought experiment: “This is an experiment in subjectivity. The billboard becomes whatever the mind […]
If you want to keep up with Billboard Design Trends you need to follow the Daily Billboard Blog. Jason Morgan, a transplanted Brit with 10 years of marketing experience in the magazine publishing industry, uses the blog to keep track of interesting billboards in LA. Morgan is also a professional […]
By Rainbow Kirby-Stearns, Director, Corporate Communications and Marketing, Clear Channel Outdoor At Clear Channel Outdoor, one of the most fulfilling aspects of my role in corporate communications is bringing light to social causes through the lens of the outdoor screen. In today’s attention-deprived society and fragmented media landscape, billboards can’t be […]
By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]
Keep your eye on Adquick, the company which has raised seed funding from from a group of investors including Reddit co-founder Alex Ohanian to automate the out of home buying process. Ohanian used Adquick to place an automated buy for 4 billboards that his wife Serena Williams would pass while […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Insider thanks Jason King for permission to publish this post which originally appeared in the Clear Channel Outdoor Lookup blog. The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local […]
By Nicole Randall, OAAA Communications Director From Hollywood to professional sports, OOH has taken the spotlight this year. Fans have used the OOH medium to reach celebrities and other fans, expressing their support and opinions. The Bachelor Following part one of The Bachelor (ABC) finale on March 5, fans were […]
