Business

Company of the Day – Plainview Outdoor Advertising

Company:  Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 140 years of combined experience serving the greater Chattanooga marketplace.   Todd Plain […]

What the Market Says About Inflation

You need to keep track of inflation when you reset ad rates or negotiate lease rates.  The market is projecting 2.69%/year annual inflation over the next five years.  How does Billboard Insider know?  He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]

Pearl Media Re-enters Miami

(Montclair, New Jersey) Pearl Media has been awarded the exclusive marketing and media rights to the current and future Out of Home Media Assets at the highly trafficked Brickell City Centre in Miami. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 214-880-0440 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around Dallas […]

Company of the Day – RAM Outdoor Advertising

Company: RAM Outdoor Advertising Market:  Arkansas, Oklahoma Headquarters: P.O. Box 561300 The Colony, Texas 75056 Phone:  479-459-5089 Email:  Deb@ramoutdoor.net RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in Sebastian and Crawford Counties in Arkansas since January 2004.  They currently have 31  faces, of which 8 are […]

Chris Cowlbeck on Impressions and Independent Out of Home Companies

Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home.  Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]

Keith Edwards, Media Resources COO, and His 51 Year Career

Here is to closing one door and opening another as Keith Edwards, Chief Operating Office at Media Resources International, concludes an amazing 51 Years in the Sign Industry. Media Resources (formerly known as Grant Signs) was first formed in 1967 by Keith’s older brother Grant Edwards. Keith Edwards joined his […]

Company of the Day: Pro Billboards

Company: Pro Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico with 14 faces including 5 digital faces. Most of the faces are 14′ by 48′ faces.  The remainder […]

Insider’s Guide to Leases, Easements and Real Estate

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

In Their Words – OOH Executives Talk About OOH

  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]