By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) advertising market lies with Local advertisers. Consider Outfront Media, one of the industry’s largest players. Outfront’s quarterly filings show about 60% revenue last year came from its sales team that sells to Local advertisers, which grew […]
Business
Company of the Day – Ballyhoo Media
Company: Ballyhoo Media Address: 101 NE 79th St. Miami, FL 33138 Markets: Ft. Lauderdale, Tampa, Seattle, Miami Email: info@ballyhooboats.com Ballyhoo Media describes itself as a water-based multi-media company changing the landscape of outdoor advertising. The founders of Ballyhoo are brothers Adam and Nate Shapiro along with Tyler Zlatin. Insider had […]
Anna Bager’s Keynote at last week’s OAAA Conference
Good morning, everyone– and welcome to OAAA’s 2025 OOH Media Conference! It’s great to be here with you all in Boston – a city where history, creativity, and innovation converge, just like out of home. This iconic American metropolis sets the perfect stage for what promises to be an […]
Company of the Day: Barrett Outdoor
Company: Barrett Outdoor Communications Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is company’s President. Barrett is a […]
Harkey Media Expands in Las Vegas
May 12, 2025 (Las Vegas, NV) – Today, fast-growing out of home (OOH) advertising company Harkey Media announces its official expansion into Las Vegas. First and foremost, the expansion comes with an official office opening for the company at 6385 S. Rainbow Boulevard. In addition to the new office, Harkey […]
Regency Outdoor Purchases Prime LA Real Estate
CoStar News reports that Regency Outdoor purchased a vacant retail property on the Sunset Strip for $26 million, with redevelopment plans underway for the high-profile corner. The 8,500-square-foot building at 8830-8844 W. Sunset Blvd. sits across the street from a well-known nightclub, the Viper Room, and has 130 feet of […]
Company of the Day – Bay Outdoor Media
Company: Bay Outdoor Media Market: Atlantic County, New Jersey Address: 227 N 13th St, Surf City NJ 08008 Phone: 203-240-4269 Email: gary@bay-mag.com Bay Outdoor Media has 18 static bulletin faces along the highly traveled White Horse Pike (Route 30) Atlantic County, NJ. All Units (except one) are facing Eastbound busy […]
Tom Giesken Talks Leasing
We are running a series of interviews with out of home exec Tom Giesken. Last week Tom talked about getting into the out of home business and building his first billboard. Today he talks about leasing. What have you learned about leasing? Trust is important to landlords. I always tell […]
Wisconsin is Link Media’s Market of the Year
Link Media Outdoor is proud to announce the winner of the 2024 Strongest Link Award presented to the Market of the Year, Link Media – Wisconsin, for the third year in a row! The winner is awarded annually based on twelve objective metrics comparing each of Link’s nine individual markets. […]
Skies Above Media Promotes Curtis Rauch to National Sales Director
Skies Above Media (SAM), a leading independent out-of-home advertising media owner and operator based in the Los Angeles area, has promoted Curtis Rauch from Senior Account Executive, West to National Sales Director. He will serve as the company’s head of sales and become a member of the company’s leadership team. […]