Business

Company of the Day: 718 Outdoor

Company: 718 Outdoor Market: Brooklyn, New York Headquarters: Brooklyn, New York Phone: 718-664-4315 Email: info@718outdoor.com Instagram: 718 Outdoor 718OUTDOOR is a media company specializing in traditional static OOH platforms, and they are all about New York. They operate a plant that includes more than 130 faces including large format bulletins, spectacular dominations, dedicated […]

Wildstone Buys Total Outdoor in Australia

Wildstone is set to become one of the biggest outdoor media asset owners in the Australian state of Victoria after agreeing a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The deal marks Wildstone’s first Australian portfolio acquisition and includes 14 digital and 38 classic sites. […]

Company of the Day – Adworks Outdoor Advertising

Company: Adworks Outdoor Advertising Headquarters: Poplar Bluff, MO 63901 Market: Southeast Missouri Phone: 573-727-9980 AdWorks Outdoor is an advertising company based out of Poplar Bluff, Missouri. AdWorks has over 80 locations and 160 faces in the Southeast region of Missouri.   To receive a free morning newsletter with each day’s […]

CEO Kevin Jones on What’s New at Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states: Illinois Michigan North […]

Out of Home Revenue Grows Faster than Inflation in 2024

US out of home revenues grew faster than inflation in each of the four quarters of 2024.  Out of home revenues grew 4% for the year.  Inflation was 2.6% for the year.  Keep inflation in mind as you go through ad contract or lease  renewals.   To receive a free […]

Miles Travelled Up 2% in January 2025

Vehicle miles travelled grew 2% in Janaury 2025.  Miles traelled increased the most in the West.  Miles travelled declined in the south Atlantic due to storms.  Here’s the January 2025 FHWA Traffic volume trends by region. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

OAAA Future Leaders Application Deadline Approaching

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Company of the Day – Invision Outdoor

Company: Invision Outdoor Headquarters: 1333A North Avenue, Suite 636 New Rochelle, NY 10804 Market: New York Phone: 917-797-9179 Email: nwalker@invisionoutdoor.com Invision Outdoor is a female-powered advertising firm focused on transforming the Big Apple’s advertising scene. Their focus is on their highly sought-after wallscapes and bulletins, strategically sprinkled across NYC’s coolest […]

The OOH Industry’s Tower of Babel Problem

By David Burrick, Intersection, Chief Strategy Officer  The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened […]

Beware Out of Home Industry Hackers

The out of home industry isn’t immune from hacking and phishing.  Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox.  The file was unsolicited.  The out of home lender […]