Business

Mind the Gap – Financing the Post-Install Billboard Deficit

In Who wants to get paid when during new billboard construction we stressed that you need to spend substantial capital on a new billboard before the billboard generates cash.  Your sign construction budget should include a 5% contingency to handle a few months of deficit cashflow after a billboard is […]

Did I Miss Anything?

By Nick Coston I had the pleasure of starting 2026 attending two of the year’s bigger shows. Not necessarily OOH shows, probably 15% max of the focus on these two shows was aimed at us but shows that nonetheless attracted over 190,000 professionals. Something like over 145,000 for Consumer Electronics […]

Company of the Day – Irish Sign Company

Company: Irish Sign Company Market:  Fargo, North Dakota Headquarters: 2302 University Drive S., Fargo ND  58103 Phone: 701-566-2947 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish.  They operate a digital billboard in Fargo, North Dakota.  Pricing ranges from $325-500/week per slot.   To receive a free […]

Company of the Day: Interstate Outdoor

Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Warren Stancil Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina with 636 faces including 22 digital faces.  Warren Stancil is the company President. Warren, when was […]

A Way to Collect Old Out of Home Receivables

PrimeNetGroup specializes in collecting media receivables. We talked with Jay Erikson, PrimeNetGroup, CEO to learn more about the company. Tell us about your background I come from the media and advertising world, not traditional collections. I began as an OOH broker or “placement agent” in 2000.  I had  mentors at […]

The Second Sphere is Headed for the East Coast

National Harbor, Maryland Would Become Second U.S. Location For Sphere And First To Utilize Smaller-Scale Venue Design Model Project Would Receive Approximately $200 Million In State, Local, And Private Incentives NEW YORK and NATIONAL HARBOR (January 18, 2026) – Sphere Entertainment Co. (NYSE: SPHR), the State of Maryland, Prince George’s County, and Peterson Companies announced today […]

Company of the Day – InWindow Outdoor

Company: Inwindow Outdoor Markets:  New York Address: 636 Broadway, Suite 520, New York, NY  10012 Phone: 212-254-2250 Inwindow is a special-build studio that partners with artists and luxury brands to transform buildings into bespoke works of art. Their work includes: Façade special builds Art-led brand canvases Artist collaborations Engineered installs […]

Billboard Insider Classifieds January 17, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Down The Rabbit Hole He Goes

By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to […]

Company of the Day: IMM Outdoor

Company: IMM Outdoor Market: Massachusetts Address:  PO Box 270705, Boston, MA  02127 Phone:  617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee.  The righthand read is digital.  The lefthand read is static.  Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]