Company: Berlin Sign Company Headquarters: 240 Bahama Street Venice, FL 34285 Market: South-West and South-Central Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube bending […]
Business
US Out of Home Revenues Up 2% in 1Q 2025
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
Company of the Day: Big Sky Media
Company: Big Sky Media Markets: Western Canada Address: 57 Princeton Crescent, St Albert, AB. T8N 4TN Email: ken@bigskymedia.ca Phone: 780-438-4112 Big Sky Media has 17 Alberta locations, 6 Britich Columbia locations, 2 Saskatchewan locations and 3 Manitoba locations for a total of 28 digital displays. Ken Rochat is the company’s […]
Company of the Day – Benchmark Outdoor
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company also has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]
AI Used for OOH Sales Research and Legal/Business Documents
Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see increased use of AI in out of home in the future. If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]
Company of the Day: Big Outdoor
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates billboards, wallscapes bulletins and transportation advertising in the following US cities: New York Los Angeles Chicago Dallas San Francisco Boston Atlanta San Diego Portland Austin The company was started in 2013. Brad Berkley is […]
Billboard Insider Classifieds May 31, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Tom Giesken on Knowing When to Litigate
Billboard Insider is running a series featuring Tom Giesken who just retired after a 35 year career in out of home (including 25 years running his own company). Last week Tom talked about static billboards and digital billboards. Today he talks about a time he had to litigate to protect […]
Company of the Day: Astral/Bell Media
Company: Astral, a division of Bell Media Markets: Canada Address: 299 Queen St West, Toronto, ON M5V 2Z5, CA Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 45,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, […]
DOmedia Introduces New Free Out of Home Media Buying Tool
DOmedia, the largest platform for planning and buying out-of-home (OOH) media, announced today that its search, RFP, and contract tools are now available free of charge to new agencies and advertisers to buy media through the platform. DOmedia Lite will allow users to operate powerful tools, previously reserved for paid […]