Business

Readers Split on Impact of Traffic Circles on Out of Home

Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles.  Our readers are split as to the impact of traffic circles on a billboard’s sales.  Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]

Billboard Insider Classifieds August 2, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Traffic Circles – Good or Bad?

More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents.  We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Minnesota Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates  38 billboard faces in Minnesota, including 1 digital face.  The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson.  In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]

Grey Vick on the Lamar-Verde Deal and Growing Sales

Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant  including 44 digital faces.  Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]

Fetii and Streetmetrics Partner for Rideshare Van Advertising

Austin, TX — July 30, 2025 — Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance […]

JCDecaux Wins the Exclusive Advertising Concession for Brussels Airport

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its subsidiary JCDecaux Belgium has been awarded the exclusive advertising concession for Brussels Airport, following a competitive tender. The airport is located close to the Belgian capital, which is home to several key European Union institutions […]

Company of the Day – Civic Digital Displays

Company: Civic Digital Displays Headquarters: 1200 E Washington St, East Peoria, Illinois 61611 Market: Central Illinois Phone: (309) 324-0588 Civic Digital Displays (CDD) was founded in 2023 by lifelong Central Illinois residents to be a partner for businesses to connect with the communities they serve. Their mission is for advertising […]

Billboard Leases and Data Collection Devices.

After reading 4 Questions to Ask Before You Put a Data Collection Device on Your Billboards, a Billboard Insider reader writes about the importance of knowing your counterparty: 2-3 groups have approached me about installing devices on our structures, particularly our static interstate unit…I’ve never been able to get comfortable […]

Communication With Off-Site Contract Employees

How Positive Communication Builds Stronger Relationships with Off-Site Contract Pilots For off-site employees, clear and respectful communication is essential for both operational success and building strong, lasting partnerships. Our pilots at SignBird bring a high level of skill, autonomy, and adaptability to their work, often managing shifting conditions such as […]