Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina. Ken Barfield is President. Zach Barfield is Vice President. How did you get in the Out of Home business? Our family used […]
Business
From the YMCA to Billboards: How Tom Giesken Found His Calling in Out of Home
Tom Giesken of Giesken Outdoor recently sold his remaining billboards to Lamar Advertising after more than 25 years running his own out of home company. We will run a series of interviews in which Tom reflects on his out of home career. Today Tom talks about getting started. How did […]
Day 3 of OOHMediaCon25 in 6 Quotes
Here’s day 3 of OOH Mediacon25 in 6 quotes, Lamar Advertising CEO Sean Reilly on attorneys and out of home. Attorneys. They know how to buy us. They understand where and why they are buying. They understand. They stay up there all the time. They don’t buy a high […]
Male and Levi Honored by OAAA
WASHINGTON D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA) paid tribute to its most influential leaders, visionaries, and rising stars, with the presentation of the biennial OOH Industry Awards. These awards, which were presented last night at the 2025 OAAA OOH Media Conference, are given […]
Media Resources Steve Gallow Inducted into the OAAA Hall of Fame
Boston, MA – May 7, 2025 – Media Resources and The Out of Home Advertising Association of America (OAAA) proudly announces the induction of Steve Gallow into the prestigious OAAA Hall of Fame, which was announced during the 2025 OAAA OOH Media Conference Media Con25 event held on May […]
Day Two of the OOHMediaCon25 in 5 Quotes
Actor Charlie Day likes billboards. I still get excited about being on a billboard…I once was in a movie with Ice Cube because I knew I’d be on billboards with Ice Cube all over Hollywood…In America you see a billboard for any profession besides an attorney and you think “they’ve […]
T‑Mobile Advertising Solutions Unveils New Capabilities on the Heels of Vistar and Blis Acquisitions
BELLEVUE, Wash. — May 6, 2025 — Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced new capabilities that bring advertisers scalable and data-enabled solutions — even across hard-to-reach channels. First, T-Mobile Advertising Solutions (T-Ads) unveiled that its premium first-party data is now available within the Vistar platform, with Blis integration coming soon […]
Company of the Day: Azalea Outdoor
Company: Azalea Outdoor Advertising Markets: Georgia, South Carolina. Headquarters: 699 Broad St, Suite 1100, Augusta, Georgia, 30901 Phone: 706-823-3355 Email: info@azaleaoutdoor.com Azalea Outdoor owns 217 faces in Georgia and South Carolina including 44 digital displays. The company is owned by the Morris family which originally purchased Naegele Outdoor in […]
Lamar Advertising Acquires Premier Outdoor Media
MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]
Day 1 of OOH MediaCon25 in 4 Quotes
Here are 4 quotes which summarize day 1 of the OOH Mediacon25 conference. Place Exchange CEO Ari Buchalter on the 4 reasons an independent out of home company needs measurement “If the buyer is asking for it and this is very common particularly with large national buyers. They want to […]