What do you do when you want to get the word out on fighting cybercrime? If you are the FBI you turn to billboards. KIVI-TV reports that the Salt Lake City Division of the FBI is using digital billboards to promote its Internet Crime Complaint Center, also known as IC3. […]
Business
Tom Giesken on the Advantages of SignSprings
Insider interviewed Tom Giesken of Giesken Outdoor Advertising about the pros and cons of using the Lind Outdoor’s SignSprings system to hang billboard vinyl. Giesken outdoor operates billboard plant in Southeast Michigan. Tom, tell us about how you’ve used the SignSprings system in your billboard plant. I got their emails for […]
Company of the Day: Williams Outdoor
Company: Williams Outdoor Markets: Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. Paid Ad
Four reasons to avoid wood billboards
Insider owns some wood billboards but advises against wood billboards for four reasons. Wood won’t last as long. Paul Wright’s Billboard Appraisal estimates the life expectancy of wood billboards at 30-40 years and steel billboards at 70-80 years. This is extremely important in today’s regulatory world. Municipalities pass strict […]
Company of the Day – Shipp Outdoor
Company: Shipp Outdoor, LLC Headquarters: 2800 Youree Dr. #416 Building B Shreveport, LA 71135 • 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and […]
Company of the Day: WV Outdoor
Company: WV Outdoor aka Kanawha Valley Advertising Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV outdoor is the largest independently owned outdoor billboard advertising company in the state of West Virginia. The company was formed in 1929 and has 1434 faces including 98 […]
Lyft spends big on outdoor
Outfront CEO Jeremy Male had this to say about Outfront’s relationship with the ride sharing service Lyft during Outfront’s 2016 second quarter earnings conference call: Lyft has been the strong partner of OUTFRONT Media and has run simultaneous campaigns across our top US markets, equalizing the breadth of our assets […]
Floating billboard targets Ocean and Monmouth
NJ105 reports that Shore Board is using a floating billboard to targeting beach goers in Ocean and Monmouth counties. Shore Board owned by Charlie Michaels. The board rents to businesses and for birthday announcements, welcome home announcements and congrats. Insider’s take: Wonder what the regulator authorities will do. A floating […]
Company of the Day: Buckland Media Group
Company: Buckland Media Group Markets: Western Oklahoma Headquarters: Oklahoma City, OK 73112 Phone: 405-219-1800 Email: bucklandmedia@gmail.com Ben Buckland Media operates 121 billboard structures in Western Oklahoma. The company is owned by Ben Buckland. Buckland has a background in the radio and publishing business and has also served as the announcer for […]
Nick Coston Rides Central Florida
This is one of a series of occasional reports by Billboard Insider’s peripatetic correspondent Nick Coston. Nick is an outdoor advertising consultant who specializes in OOH media planning and buying. Here’s an account of his recent Florida road trip. Last week, during the east coast’s brutal heat wave, I […]