Business

Daucanski on how out of home sales needs to change.

Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently at with Clear Channel Outdoor in Dallas and Florida and prior to that at All over Media and Lamar.  Insider talked with Daucanski about how out of home sales is changing.  You can […]

Outfront VP-Midwest Tom Carroll Leaving

Tom Carroll, Outfront’s Regional VP- Midwest is leaving after a long and accomplished career.  Outfront has posted a job opening for Regional VP – Midwest. Tom Carroll spent nearly 40 years in the out of home business.  beginning with Eller in Grand Rapids in 1977.  He moved to Detroit in 1986 […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Markets: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and […]

Three Out of Home Website Design Flaws

Insider will release the 2017 out of home website rankings next month.  Here are three out of home website design flaws Insider has noticed while compiling the rankings. No staff pictures or names.  Only  19% of the out of home websites in Insider’s database contain staff names and pictures.  Why […]

Company of the Day – Vista Outdoor Advertising

Company:  Vista Outdoor Advertising Headquarters: 117 Osborne Street, St. Marys, GA 31558 Markets:  Florida and Georgia Phone: 912.882.6262 Email:   info@vistaoa.com Vista was established in 1984 with the construction of its first billboard (a ‘stick built’) in St. Marys. They offer over 200 premier displays including two digital billboards in Nassau County, Florida and Camden […]

Clear Channel UK Extends Forecourt Network Media Sales Deal for a Further Three Years

 Clear Channel UK has announced the extension of their media sales partnership with leading screen solutions provider Amscreen. The deal sees them continuing to sell advertising opportunities on the national screen network for a further 3 years. The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities […]

Messimer-Henley on Out of Home Cold Calling

By Andrea Messimer Henley What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic.  No one wants to do that and it’s unproductive.  Let’s be honest. You might get lucky, but it’s not fun. There is no plan most of the time It’s a check in the […]

Company of the Day – Timmons Outdoor

Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware.  In Tennessee the focus is on advertising […]

The Power of Ten

December 7, 2016 Watchfire Blog Post Ten years ago today, Watchfire launched our digital billboard division. In that time, the technology has helped push out-of-home advertising to even greater prominence as an important, interactive medium competing and winning against other forms of electronic media. Advertisers who might have been skeptical […]

Mobile-Optimize Your Out of Home Website

Is your out of home advertising website mobile-optimized?  The answer is no for half of the out of home websites Insider analyzes.  This a major problem because 58% of web searches are done on mobile devices.  Many of you are reading this post on your smartphone.   A website which […]