On Wednesday Insider suggested you should include credit card info in your ad contracts. A reader from a large out of home company dissents: “… putting the credit card info into the contract is not advisable. Remember that companies have to be responsible for handling and securing credit information for […]
The August 2017 Peter J Solomon Media Monthly is a good read with articles on how tech is changing out of home sales, wireless leasing of billboard space and Adquick’s $1.1 million raise. The chart below caught Insider’s eye. Bulletins and posters are a great value with a median cpm […]
Mansfield, Ohio: Lind Media Company has announced the purchase of the Ohio billboard assets of US Ads LLC. The acquisition includes billboard displays in the Cincinnati and Columbus, Ohio DMA counties of Brown, Clermont, Highland and Ross. The US Ads acquisition will further enhance Lind billboard coverage in southwest and […]
Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: 512.633.2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays, Brown and […]
Here are 12 musts for your out of home ad contracts. Location Info. The board number, face number, address, direction, and board size. This avoids misunderstandings. It’s easy for a client to mix up your board with boards nearby while talking on the phone. Contract Term. Be specific about the […]
Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]
Company: Media Choice Market: Texas Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 400 display faces in Central, South and East Texas. The company was started in 1997 and is headquartered in Austin. Curtis Ford is the firm’s manager. [wpforms […]
Yesterday Insider listed the 10 markets with the highest out of home share of the 2016 local ad spend. Today Insider lists the 10 markets with the lowest out of home share of local ad spend. Out of home averaged 10% of the local ad spend in the 63 markets […]
Company: Southern Billboards and McIntyre Outdoor Advertising Markets: Tennessee, Alabama, Florida, Georgia, Mississippi, North Carolina and South Carolina Headquarters: 103 Gillette Drive, Franklin, TN 37069 Phone: 615.807.0703 Email: email@mcintyreoutdoor.com, Email@SouthernBillboards.com Southern Billboards and McIntyre Outdoor, with Jim McIntyre the CEO of both entities, have a significant footprint of billboard structures throughout the South. Jim has been […]
Company: Signly Headquarters: 5235 South Glendon Street, Suite #G2, Murray, UT 84123 Phone: 801-200-4395 Email: mike@signly.com Signly creates sales tools for out of home sales reps. The firm’s products are targeted at small to medium sized out of home advertising companies. Insider talked with Signly’s founder Michael Spencer about the company. […]
