Did you know: Superman was first introduced in the 1930s by co-creators and Cleveland residents Jerry Siegel and Joe Shuster. The city became home to the first ever electric traffic light in 1914. This week’s Geopath Market Spotlight focuses on the Cleveland DMA. Infographics for the top DMAs and much […]
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. [wpforms id=”9787″] Paid Advertisement
By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]
An interesting Seeking Alpha article had some very favorable comments on Link Media’s parent company, publicly traded Boston Omaha (BOMN). Here are some highlights from the article. Boston Omaha’s primary business lines are (1) General Indemnity Group specializing in surety bond underwriting and (2) Link Media Holdings involved in the […]
Company: BESKO Outdoor Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted erected two outdoor advertising structures (signs) along Interstates 81 and 380 near the Scranton, Pa. area. […]
Peter J Solomon investment banker Mark Boidman just published Times Square Everywhere: The Next Wave in the Fast-Changing Media-Landscape. Boidman’s book is a 113 page thesis on why out of home thrives in the future. Buy a copy and read it on your next flight. Insider’s favorite quote from the […]
Insider talked last week with an institutional investor interested in the out of home business. The investor was bearish on other forms of media but bullish on out of home. Insider asked the investor whether autonomous cars were a risk to out of home and here’s what he heard: I’m […]
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision. Bobby Pennell is the firm’s owner and president. The firm was the subject of a September 2009 Signs of the Times article. […]
“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]
Avoid out of home lease inflators in excess of 2%/year. If your out of home lease increases by more than 2%/year, your margins will shrink because your out of home revenue growth will fail to keep pace with the increase in your lease expense. Why would you ever agree to […]
