Business

Geopath Market Spotlight: Portland

Did you know: Portland was named by a toss of a coin, and if the coin had landed differently the city would have been called Boston Portland is one of two cities in the US to have a dormant volcano within city limits. This week’s Geopath Market Spotlight focuses on […]

Company of the Day: Williams Outdoor

Company:  Williams Outdoor Markets:  Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email:  harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Ad

Company of the Day – Wilson Outdoor Displays

Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets:  Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne […]

Use Video To Market Your Billboards

Insider is finishing up the 2018 out of home website rankings.  Only 5% out of home websites include video.  This is marketing mistake.  Anyone with a smart phone and a wordpress website can take video, upload it to a free youtube/vimeo page and copy a link into their website.  It’s […]

Company of the Day:Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA.  The […]

Billboard Insider Classifieds January 27, 2018

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Timing is Everything…If You’re Ready for it.

    By Andy Sriubas,  Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]

Upswing in vehicle ownership and miles driven

  The latest research shows upswings in vehicle ownership and miles driven. At the University of Michigan, Dr. Michael Sivak of the Transportation Research Institute (UMTRI) crunches data on vehicle ownership and miles driven since 1984.  His latest report, the tenth iteration, was released in January (2018). Here are highlights […]

Company of the Day: Waitt Outdoor

Company: Waitt Outdoor Markets: Illinois, Missouri Iowa, Kansas, Nebraska Address: 4717 F Street, Omaha, NE, 68117 Phone: 402-330-2520 Email: mdelich@waittoutdoor.com Waitt Outdoor owns billboards on interstate corridors throughout the Midwest including Nebraska, Missouri and Kansas.  Waitt Outdoor is owned by Michael Delich and Norman Waitt.  Norman Waitt also  owns Bobby Jones Golf, real estate and is […]

Out of Home is Cheaper Than Facebook

By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]