Business

Geopath Market Spotlight: Orlando

Did you know: The Orlando Public Library is the largest public library building in the state of Florida, covering 290,000 square feet. The tallest building in the city of Orlando is the SunTrust Center, standing at 441 feet. This week’s Geopath Market Spotlight focuses on the Orlando DMA. Infographics for […]

Company of the Day: Irish Sign

Company: Irish Sign Co Market:  North Dakota Headquarters: 2302 University Drive S. Fargo, ND  58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish.  They operate a digital billboard in Fargo, North Dakota.  Pricing ranges from $325-500/week per slot. [wpforms id=”9787″]   Paid Advertisement

Rothfelder on Political Advertising

By Richard Rothfelder, Rothfelder and Falick With the 2018 Midterm Elections less than a month away, I have received numerous questions from my corporate and individually owned billboard clients regarding political advertising on their billboards: What can be advertised for state and federal elections? What rules apply and how do […]

Dan Levi on data success stories

Clear Channel CMO Dan Levi was interviewed by Patrick McGinnis on the AW360 podcast last week. Here’s Levi talking about how a data-driven approach to out of home can benefit clients: We’re showing great results to our clients.  Retailers, QSR clients, consumer packaged goods, automotive.  These are the biggest categories […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram […]

Ben Billups: Out of Home is Right Place, Right Time, Right Message

Ben Billups was interviewed on Zach Hyder’s Dendrocast podcast last week.  Here are some of the highlights. On why he entered the out of home business. Creativity.  Technology.  Real Estate.  All three coming together to create an open canvas. On whether out of home can improve its 4% share of […]

Out of the Office: Ike Wingate

Ike Wingate, founder and President of Wingate Media reminds us what’s important: When it comes to something I pursue outside of the office, it really comes down to trying to be the best husband and dad I can be. This picture pretty much sums up literally and figuratively what I […]

Billboard Insider Classifieds October 13, 2018

  “The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign […]

Billboard Leases and Unpaid Taxes

You can protect your billboard leases from being extinguished by a non-governmental foreclosure by recording your leases or easements.  Government foreclosure for unpaid taxes is another matter.  Read this risk disclosure on page 7 of the rating documents for the $505 million Adams Outdoor debt issue: “If the fee simple […]

Company of the Day: IMM Outdoor

Company: IMM Outdoor Market: Massachusetts Address:  PO Box 270705, Boston, MA  02127 Phone:  617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee.  The righthand read is digital.  The lefthand read is static.  Insider talked with company owner Matthew DiRoberto Matthew, how did […]