NEW YORK – October 5, 2017 – Amtrak and Intersection have partnered to bring digital innovation to New York City’s Pennsylvania Station. Intersection recently installed twelve 65-inch digital displays, marking Amtrak’s first digital expansion into the concourse of New York Penn Station. The addition of this digital infrastructure will be crucial to bringing […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
Posters (12′ by 25′ billboards) and junior posters (6′ by 12′ billboards) are the stepchildren of the out of home business. They aren’t as big as wallscapes or 14′ by 48′ bulletins. They aren’t as sexy as digital billboards. Yet posters can be an effective marketing tool to promote a […]
Company: Overall Murals Market: New York Headquarters: 874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals throughout New York City and in other major US markets. The company was started by Dmitry Pankov and Angel Saemai 2010. Here’s a great […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Adams Outdoor Advertising announced their acquisition of 22 new assets in the city of Virginia Beach. The boards are strategically located on major roadways in the City: Interstate 264, Shore Drive, Virginia Beach Boulevard and Bonney Road. Insider spoke with Jim Balestino, General Manager of the Adams office in Norfolk, Virginia. […]
Want to generate a 37% return on investment, risk-free? Replace your old HID billboard lights with high efficiency LED lights. Insider achieved a 37% return on investment by replacing 6 old HID lights on this Clear Lake, Iowa billboard with new high efficiency Holophane LED lights from Reliable Electric. Look […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates high profile advertising displays in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati. The firm was started in 2003. Pete Scantland […]
Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 3 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]
By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
