Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Business
Timing is Everything…If You’re Ready for it.
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]
Upswing in vehicle ownership and miles driven
The latest research shows upswings in vehicle ownership and miles driven. At the University of Michigan, Dr. Michael Sivak of the Transportation Research Institute (UMTRI) crunches data on vehicle ownership and miles driven since 1984. His latest report, the tenth iteration, was released in January (2018). Here are highlights […]
Company of the Day: Waitt Outdoor
Company: Waitt Outdoor Markets: Illinois, Missouri Iowa, Kansas, Nebraska Address: 4717 F Street, Omaha, NE, 68117 Phone: 402-330-2520 Email: mdelich@waittoutdoor.com Waitt Outdoor owns billboards on interstate corridors throughout the Midwest including Nebraska, Missouri and Kansas. Waitt Outdoor is owned by Michael Delich and Norman Waitt. Norman Waitt also owns Bobby Jones Golf, real estate and is […]
Out of Home is Cheaper Than Facebook
By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]
Claude Williams, Jr. (1922-2018)
Claude Williams, Jr. passed away peacefully at home on January 20th, seven days after the passing of his loving wife of 70 years, Charlotte Leverett Williams. In his 95 years, Claude was a true media entrepreneur in radio and publishing, though we all knew him best as an owner of […]
Company of the Day – Whiteway Outdoor
Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta. The structures are in prime locations […]
Geopath Market Spotlight: Salt Lake City
Did you know: Salt Lake city is home to the world’s first and only ski-in/ski-out distillery? Salt Lake City was home to the world first KFC restaurant franchise in 1952. This week’s Geopath Market Spotlight focuses on the Salt Lake City DMA. Infographics for the top DMAs and much more […]
Company of the Day: Waverly Media
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement
Billboards Highlight Female Execs at CES 2018
The Female Quotient, an organization to advance gender equality in the workplace, used digital billboards in Las Vegas to highlight the leadership strengths of female executives participating at January’s CES 2018. Clear Channel Outdoor’s Director of Corporate Communications Rainbow Kirby Stearns made the big screen with “My leadership strength […]