Magna has issued an updated advertising forecast for 2019 and 2020. The good news: Magna has revised projected OOH growth upward by 0.5% in 2019. OOH is the only form of traditional media which is growing. Magna projects out of home revenue growth of 2.4% in 2019 and 2.5% in […]
Kroll Bond Rating Agency assigned preliminary ratings to three classes of secured billboard revenue notes, issued by Adams Outdoor Advertising Limited Partnership (LP). The Notes are primarily secured by substantially all Billboard Assets owned by the Issuer. As of August 31, 2018, the Adams operated, in the aggregate, approximately 9,789 […]
Did you know: The Milwaukee Wave, the city’s professional indoor soccer team, is the oldest soccer club in the country, operating in the city continuously since 1984. The US Bank Center in downtown Milwaukee is the tallest building in the state, standing 601 feet. This week’s Geopath Market Spotlight focuses […]
Company: Iconic Sign Group Market: Texas Headquarters: 1826 SPID, Suite B, Corpus Christi, TX 78416 Phone: 361-883-7446 Email: info@iconicsg.com Iconic sign Group is a family business which was started in 1935. The company designs, installs and maintains on and off premise signs and vehicle wraps. In addition the company operates […]
You may not have heard about the Media Rating Council but that’s about to change because the Media Rating Council (“MRC”) is developing out of home measurement standards. Insider interviewed MRC CEO George Ivie. George, what is the MRC? The MRC is a non-profit industry association established in 1963 at […]
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia Phone: 912.233.1281 Morris Multimedia entered the out of home advertising business in September of last year by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since that initial acquisition, Local […]
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
Company: iLevel Digital Markets: Minnesota, North Dakota Headquarters: 308 2nd Avenue, Grand Forks, North Dakota 58203 Phone: 701-738-4998 Email: info@ileveldigital.com iLevdel digital operates a billboard plant which includes 9 structures with 15 faces in Minnesota and North Dakota. 11 of the faces are digital. The plant is located in Hawnkinson, […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign […]
Graham Outdoor has purchased the assets of Divine Outdoor in Florida. Insider interviewed Graham Outdoor President Shannon Graham. Shannon, how did you get involved in out of home. I got involved in ooh by purchasing some hunting property in Ga back 16 years ago along I-16. My wife and mother […]
