Business

Geopath Market Spotlight: Columbia, SC

Did you know: Riverbanks Zoological Park in Columbia hosts a wide array of animal enclosures and botanical gardens on over 170 acres of land. Columbia has been the capital city and seat of the state’s government since its founding in 1786. This week’s Geopath Market Spotlight focuses on the Columbia, […]

Company of the Day: Picture This Outdoor

Company:  Picture This Advertising Markets:  Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: aoneal@picturethisadvertising.com Picture This Advertising operates four digital billboard structures and two static billboard structures in the Bloomington, Illinois market. Picture this is owned by the Snyder companies which also has investments in insurance and […]

Karl Eller RIP

Industry great Karl Eller has died at the age of 90.  Eller made a fortune twice in the out of home business: selling Combined Communications for $370 million in 1978; and selling Eller Media for $1.15 billion in 1997. You can read a tribute to Eller’s life at Sixteen-Nine. Clear […]

Out of Home’s Strong Fourth Quarter.

Here’s a table which shows the momentum US out of home generated in the fourth quarter of 2018. US out of home revenues grew almost twice as fast as the US economy during the fourth quarter of 2018. US out of home revenues grew faster than the US economy for […]

Company of the Day – Plainview Outdoor

Company: Plainview Outdoor Headquarters: 4200 N. Access Rd., Chattanooga TN 374415 Market: Chattanooga TN Phone: 423.623.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 15 years of experience serving the greater Chattanooga marketplace.  The Company has 24 faces including […]

Feedback on Refusing Strip Club and Massage Parlor Ads

Last Friday Insider published a post recommending that out of home companies refuse strip club and massage parlor ads. Lots of support from readers.  Here’s a selection. Chris Zukin, Meadow Outdoor: We at Meadow Outdoor agree with Nancy Fletcher and David Krupp. We do not, and never have, accepted or […]

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana.  Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson. Paid Advertisement

Billboard Insider Classifieds March 9, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

US Out of Home Advertising Up 4.5% to Record $8 Billion in 2018

March 7, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend was up 7.2 percent in the fourth quarter […]

Company of the Day: Pattison Outdoor

Company: Pattison Outdoor Markets: Canada Headquarters: 2700 Matheson Boulevard East, Suite 500, West Tower, Mississauga, ON  L4W4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home company with a plant in 200 markets in Canada.  The company is active in the billboards, airports, transit, ferry and digital place based […]