If you drive in the south you know the name Alex Shunnarah. He’s a Birmingham, Alabama attorney who rents 2,500 billboards promoting his firm. Most of the billboards are with Lamar. Insider views personal injury billboards as a mixed blessing. The good is that a personal injury attorney will take […]
Business
Company of the Day – Prime-Site Media
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital 14 billboard plant located in lower Michigan. Bob spent time as the director of sales and marketing for […]
Americans Drove Record Number of Miles in 2018
Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]
Company of the Day: Pro Billboards
Company: Pro Billboards Markets: Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico 00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces. The remainder are 12′ by 36′. The […]
Out of the Office: Amy Davidson
In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]
Billboard Insider Classifieds March 23, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
More on Sales Commissions
Insider received many insightful responses to yesterday’s Sales Commissions post. Here are some emails we’ve receive. There are also great responses from people worth listening to (e.g. Jim Moravec and Billy Duke) in the comments section at the end of this article. An Out of Home Manager suggests commissions should […]
Company of the Day: Porlier Outdoor
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with Porlier this week. Brent, what’s […]
Out of Home Sales Commissions
Insider has received a couple requests for information on out of home sales commissions. Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies. Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]
Alcohol Marketing and Out of Home Media
Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media. Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]























