Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Phone: 251-978-2462 Rivera Billboards a digital billboard and static billboards in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Business
Inflation and Out of Home Leases
Avoid lease inflators in excess of 1-2%/year or your cashflow margin will erode. That’s the lesson of the chart below which compares US annual inflation with US out of home advertising growth since 2000. Inflation and out of home revenues increased 1.6%/year and 1.2%/year, respectively since 2008. Inflation and out […]
A Quarter of Top OOH Spenders are Major Tech Brands
By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
Company of the Day – Revelation Outdoor Management
Company: Revelation Outdoor Management Headquarters: 420 South Hill Street, Buford, GA 30518 Markets: Georgia, South Carolina Phone: 770-831-3984 Email: morganh@revelationom.com Revelation Outdoor comprises two companies, Trinity & Diamond Outdoor. Founded in 1997 by Morgan Hudgens and Senator Ralph Hudgens, Diamond Outdoor currently operates just over 100 faces in metro Atlanta and […]
Company of the Day: Renaissance Outdoor
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto Beverly […]
Out of the Office: Ben Ralston
Ralston Outdoor’s Ben Ralston owns the Katy Trail Ice House brewpub in Dallas. Ralston Outdoor supplied authentic hand painted billboards for a recent patio expansion. A vintage Pearl Brewing and a vintage Coca Cola ad on old 10’6″ Butler panels. Will someone ask the IBOUSA or OAAA to hold a […]
Billboard Insider Classifieds April 6, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
New and Noted April 5, 2019
Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
Company of the Day: Ralston Outdoor
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Hibberts says just sell impressions.
Scott Hibberts of Fairway Outdoor says just sell impressions in a followup comment to yesterday’s post on pricing right and left hand reads: “If you are truly selling the medium on impressions, right hand read vs left hand read rates will work themselves out. Left hand reads, by formula, get […]
























