Business

Link Media Buys Key Outdoor for $38 million

OMAHA, Neb.–(BUSINESS WIRE) – Link Media Outdoor (“Link”), a subsidiary of Boston Omaha Corporation (NASDAQ: BOMN), has completed the acquisition of substantially all of the operating assets of Key Outdoor, Inc. (“Key Outdoor”), based in Bourbonnais, Illinois.  Founded in 1977, Key Outdoor has grown to become one of the leading […]

Scott Wells on digital signs and mobile.

Clear Channel Outdoor Americas CEO Scott Wells was interviewed by Jeffrey Hayzlett at the C-Suite Perspectives Conference.    Some of the highlights. Wells on the ambivalence of some advertisers to digital signs The printed signs are the bigger part of the business but digital is growing rapidly…Advertisers really debate.  The […]

US Out of Home Revenues accelerate but trail GDP

This week’s announcement of 4.7% growth in US out of home revenues during 2Q 2018 was good news.  It was the highest quarterly US out of home growth in two years and represented the 33rd consecutive quarter of US out of home revenue growth.  US out of home revenues, however, […]

Company of the Day – Emerald Outdoor Advertising

Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA  99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com Emerald Outdoor was formed in 2004 with the acquisition of Sunset Outdoor Advertising of Spokane.  Their General Manager is Tom Townsend and Insider got the chance for an interview. Tom, can […]

Out of home revenues up 4.7% in Q2 2018

August 21, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 […]

Out of Home Agency Profile: Delta Media, Inc.

Agency:  Delta Media, Inc. Headquarters: 4209 Gateway Drive, Suite 100, Colleyville, Texas 76034 Phone: (817) 358-4757 Email: info@deltaoohmedia.com Delta Media, Inc. (formerly Delta Outdoor Sales, Inc.) was founded by Hal W Brown III and Janet Brown in 1983 to help Hispanic Advertising Agencies consolidate their OOH needs.  The company has […]

Geopath Market Spotlight: Savannah

Did you know: Savannah is the oldest city in the state of Georgia, founded in 1733 by British General James Edward Oglethorpe. Savannah was home to the sailing competitions during the 1996 summer Olympics. This week’s Geopath Market Spotlight focuses on the Savannah DMA. Infographics for the top DMAs and […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin.  The company operates a plant of over 780 billboards located on all major roadways throughout […]

Schulze on Hurricane Frames

David English of Ad-Trend asked Insider about the pros and cons of hurricane frames.  Here’s what billboard structure expert Matt Schulze of Selective Structures had to say. Matt, what’s a hurricane frame? A hurricane frame is a face for a billboard which consist of steel arms which allow the wind […]

Poage on OSHA fines.

Last week Insider reviewed OSHA inspection fines given to out of home advertising companies.  Insider asked Formetco safety director Jim Poage to comment on the results. OSHA wrote $152,000 in  fines during the past 12 months as a result of display advertising inspections but those fines were later reduced to $99,285.  […]