Baton Rouge, LA – October 17, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced today that the company has been awarded a contract by Dane County Regional Airport (MSN) in Madison, WI to manage all Out of Home […]
Company: InterState Outdoor, Inc. Headquarters: 1009 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: warren@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina. Their service area currently covers 42 counties including most of eastern North Carolina with over 900 faces. Their […]
LA times published an article on Netflix and billboards. The takeaway: Sunset Strip billboard rents are up 20-35% since Netflix’s purchase. It’s supply and demand. The supply or billboards on the strip has shrunk since Netflix bought 18 boards from Regency. Demand is as high as ever. Seeking Alpha’s […]
Did you know: The Orlando Public Library is the largest public library building in the state of Florida, covering 290,000 square feet. The tallest building in the city of Orlando is the SunTrust Center, standing at 441 feet. This week’s Geopath Market Spotlight focuses on the Orlando DMA. Infographics for […]
Company: Irish Sign Co Market: North Dakota Headquarters: 2302 University Drive S. Fargo, ND 58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. [wpforms id=”9787″] Paid Advertisement
By Richard Rothfelder, Rothfelder and Falick With the 2018 Midterm Elections less than a month away, I have received numerous questions from my corporate and individually owned billboard clients regarding political advertising on their billboards: What can be advertised for state and federal elections? What rules apply and how do […]
Clear Channel CMO Dan Levi was interviewed by Patrick McGinnis on the AW360 podcast last week. Here’s Levi talking about how a data-driven approach to out of home can benefit clients: We’re showing great results to our clients. Retailers, QSR clients, consumer packaged goods, automotive. These are the biggest categories […]
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram […]
Ben Billups was interviewed on Zach Hyder’s Dendrocast podcast last week. Here are some of the highlights. On why he entered the out of home business. Creativity. Technology. Real Estate. All three coming together to create an open canvas. On whether out of home can improve its 4% share of […]
Ike Wingate, founder and President of Wingate Media reminds us what’s important: When it comes to something I pursue outside of the office, it really comes down to trying to be the best husband and dad I can be. This picture pretty much sums up literally and figuratively what I […]
