Business

Karl Eller on the least expensive way to reach mass audiences.

Insider recently read Karl Eller’s Integrity is all you’ve got and 7 other lessons of the entrepreneurial life (2005, McGraw Hill).  Eller was a success twice in the billboard business: selling Combined Communications to Gannett for $370 million in 1978: and selling Eller Media to Clear Channel Outdoor for $1.15 […]

Company of the Day – Interstate Outdoor Advertising

Company: Interstate Outdoor Advertising Headquarters:  905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia New Jersey New York The Hamptons Chicago San Francisco Los Angeles Miami Washington, D.C. Phone:  856.667.6620 Email:   sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ in 1984 with a focus on outdoor advertising opportunities in the […]

The Future of Cannabis Advertising: Out-of-Home Media

By Mark Boidman, Managing Director and Head of Media Services, PJ Solomon As cannabis use garners increasing regulatory support, independent advocacy and mainstream public acceptance across the United States, the cannabis industry will continue to experience growth into the future. The out-of-home (OOH) media sector is well positioned to reap […]

Who Stole My Billboard?

Wayne Township is a suburb community of Indianapolis with a population in excess of 110,000.  Andy Harris, the current township trustee is running for re-election and uses billboard advertising as a part of his campaign.  He was surprised last week when he found that one of his billboards had been replaced […]

Company of the Day: Island Displays

Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos.  Turks and Caicos is 550 miles […]

Out of the Office: Jeff Lee

Jeff Lee of GEFT Outdoor fly fishes a 16 mile stretch of blue ribbon fly water on the Pere Marquette near Baldwin Michigan each fall.  Here’s a King Salmon he caught on this year’s trip. Out of the Office is Billboard Insider’s Saturday column which describes what members of the […]

Billboard Insider Classifieds October 20, 2018

  “The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign […]

Fairway for Sale?

  Insider has heard from a couple sources that Fairway is now or may soon be for sale. The price tag is $650 million. It may very well be a financial buyer. Possible OOH suitors all might have barriers to purchase. Lamar has the debt capacity and a stock issuance […]

Company of the Day: Intersection

Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY  10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh […]

Jewelers and Out of Home

By Aaron Tao, Product Manager, Abraxas In the age of Facebook and Amazon, where digital and data reign supreme, traditional out-of-home (OOH) advertising continues to shine and manages to adapt. For 2018, OOH ad spend is “expected to reach $38 billion this year, up 3 percent since last year and […]