Did you know: Throwing snowballs in Buffalo is prohibited by city law, unless within certain designated areas. Buffalo’s Turkey Trot is the longest continually running footrace in America, starting in 1896, inspiring similar races all around the country. This week’s Geopath Market Spotlight focuses on the Buffalo DMA. Infographics for […]
Business
Company of the Day: Kelso Outdoor
Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was founded by Company President Pat […]
Tips for Independent OOH Companies
By Steve Richards (president/partner, Mile High Outdoor & Pacific Outdoor) Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators, offering encouragement and recommendations […]
Company of the Day – Keleher Outdoor Advertising
Company: Keleher Outdoor Advertising Headquarters: 523 S. Virginia Ave., Bartlesville, OK 74003 Markets: Oklahoma and Southeast Kansas Phone: 918-333-8855 Email: keleheroutdoor@cableone.net Keleher Outdoor was started in 1975 in a small Oklahoma market. They have grown to now serve over 50 diverse markets in Oklahoma and SE Kansas. Major DMA’s served include: […]
Rethinking the Netflix Regency Billboard Purchase
Netflix is a b-to-c company growing 35%/year in an unregulated industry where success is dependent on (1) developing great entertainment content and (2) maintaining a great consumer interface. Why would Netflix want to spend $150 million and dilute management focus by entering a regulated b-to-b industry which is growing 3%/year? […]
Company of the Day: Kansas Outdoor
Company: Kansas Outdoor Advertising Markets: Kansas Address: PO Box 61, Columbus, KS 66725 Phone: 620-479-6180 Kansas Outdoor Advertising operates a billboard plant in southeastern Kansas, southwest Missouri, northwest Arkansas and northwest Oklahoma. The company also owns a digital billboard. Karla Lundien is the company’s President. [wpforms id=”9787″] Paid Advertisement
Out of the Office: Stephanie Gutnik
Stephanie Gutnik has endless reserves of energy. In addition to her role as Broadsign’s VP – Business Development, Stephanie serves on the Digital Signage Federation’s Board of Directors and committees for the DPAA, OAAA, Global Cinema Advertising Association, Ad Club of New York and IAB. Where does her stamina come from? A […]
Billboard Insider Classifieds November 3, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
The DailyDOOH Investor Conference in Six Quotes
Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference. Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]
Out of Home Legal: Notice Provisions Matter
Record your leases and make sure your termination provisions are clear. Two takeaways from Lamar Advertising vs Larry and Vikkie Nicholls. Here are the facts. In March 1990 Frontier Outdoor entered into a 15 year lease to put a billboard on land in Rock Springs Wyoming. The lease had a provision […]