Executives from Leading OOH Buying Firms Talk Big Brands March 6, 2019 (Washington, DC) – Executives from out of home (OOH) advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. Leaders from Billups, […]
Did you know: Augusta was named after Princess Augusta of Wales. The city of Augusta has twice held the title of Georgia’s capital in its history. This week’s Geopath Market Spotlight focuses on the Augusta DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Here are five things Insider learned about Outfront Media after reading Outfront’s 2018 10-k. Big Markets. The 10-k says Outfront targets top market, high profile locations. 49% of Outfront’s revenue comes from its top 5 markets, all of which are major metro areas. Outfront’s top 5 markets account for 44% […]
My Turn From Nancy Fletcher, OAAA President and CEO The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. Transformation What’s next […]
Tornados damaged parts of Alabama this week. Neil Bell tells Insider that New South Outdoor’s Auburn plant was undamaged but the company used its digital signs to do lots of public service advertising. A tornado wripped a vinyl off a billboard and carried it 20 miles away where it landed […]
Company: Paramount Media Group, Inc. Headquarters: 1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media owns and operates 9 out of home structures with 18 faces in Chicago. The boards vary in size from 10 by 24 to their 20 by 60 digital face. David Quas is the company’s President. […]
Here are 5 things Insider learned about Lamar Advertising after reading the Lamar’s 2018 10-k Management Continuity. Lamar’s team has been intact forever. The 10k states “our regional managers have been with us for an average of 33 years.” 33 years with Lamar, not 33 years experience. The Reillys are […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Rick Steele is the company’s Vice […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Outfront continues to see great returns from digital sign installations. Here’s a summary of Jeremy Male’s comments at Wednesday’s Morgan Stanley Technology, Media and Telecom Conference. The strengths of out of home Out of home is a really straightforward medium. What you see is what you get. We have no […]
