Company: Delia Outdoor Advertising
Headquarters: 1720 N Pine St ,DeRidder, LA 70634
Markets: Louisiana, Southwest Texas
Phone: 337.401.000
Email: deliaoutdoor@gmail.com
Delia Outdoor serves Southwest Louisiana and Southwest Texas. They have over 15 years of experience in the advertising business serving Deridder, Leesville, Ft Polk, Gillis, Lake Charles, Westlake, Sulphur, Pineville, Oakdale, Rosepine & Singer, Louisiana. All of their locations are illuminated and sizes range from 12.6×35′ with some 12.6×25’s, 12.6×42′ , 10×30′ & 10×32’s.
Insider caught up with a very busy Sharrod Delia for an update on the business.
Was 2019 a year of growth for Delia Outdoor?
Yes, 2019 was a year of growth. We built 10 new locations and acquired 2 additional structures. We also have 3 permits remaining to be built from 2019 that we will build In 2020.
So what is your current inventory?
Currently we are at 110 faces.
You have one digital structure. Do you have plans to add more?
Yes, we are in preliminary planning to change several of our locations to digital by the end of 2021.
What is the biggest challenge you have in building your billboard inventory?
First, let me say that we are very selective with our locations. I truly believe in the saying “just because you can, Doesn’t mean you should”. With that said, Regulations, competition & Mother Nature are our biggest challenges. The regulations are getting stricter with the local municipalities and parish governing authorities. Some are even implementing moratoriums making locations a little harder to find or obsolete. There seems to be more and more people getting into the billboard business. With this comes more regulations and the moratoriums. I do believe regulations are important even though i don’t agree with all of them. Lastly, Mother Nature. After we finally get the green light to build, its just been too wet, making some locations near impossible to get equipment into the site. All in all The challenges faced within the industry are fun and i love seeing it all come together.
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