Business

OOH Reaches 90% of Travelers, Younger & Affluent Consumers

With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]

Company of the Day – WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]

Jim Matalone on Starting and Running Ashby St Outdoor

This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]

The Cannabis Industry Asks Congress for Help

By Nick Levi, OAAA Legislative Intern Try this for irony: without access to the banking system, some cannabis businesses rent old bank vaults to store cash. That was one example of cumbersome business practices in today’s marijuana industry, due to federal treatment of cannabis as an illegal and controlled substance […]

Geopath Market Spotlight: Wausau-Rhinelander

Did you know: The Wausau Curling Facility is the largest in the United States. Granite Peak Ski Area in Wausau is the highest skiable peak in Wisconsin. This week’s Geopath Market Spotlight focuses on the Wausau, Wisconsin DMA. Infographics for the top DMAs and much more are available to Geopath […]

Company of the Day: Vital Outdoor

Company: Vital Outdoor Advertising Market:  Oklahoma Address: PO Box 2615, Edmond OK  73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City.   The firm is privately held and was founded in March 1996.  Justin Booher is President, Shannon Booher is CFO.  The firm is […]

Billboard Legal: Cutting Down Trees Can Get You Into Trouble

Cutting down trees without permission can get you into trouble.  That’s the lesson of Blust v Lamar Advertising.  Here are the facts. In Sept 1988 Lamar leased land for a billboard in Miami Ohio Township from James Weber.  John and Jean Blust owned the land adjacent to the billboard site.  […]

Lamar Awarded Transit Contract in the Greater Birmingham Area

Baton Rouge, LA – July 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced that the company has been selected by the Birmingham Jefferson County Transit Authority (MAX) to manage advertising across its fleet of 69 buses, covering an area […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield.  Greg […]

3 More Things About Clear Channel Outdoor

Clear Channel Outdoor priced its 100 million share stock offering at $3.50 last Friday.  That means it will raise $400 million if underwriters exercise their shares.  Insider learned three things about Clear Channel Outdoor from the Prospectus. Billboards in the US, Street Furniture abroad. Billboards account for 61% of Americas […]