Business

Adams Outdoor Launches Smart Billboard Technology

Bethlehem, PA — 8/5/2019 — Today, Adams Outdoor Advertising Eastern PA announces the availability of Smart Billboard technology.  Media buyers and advertisers now have the opportunity to combine the reach powerhouse of billboards with the targetability and trackability of online advertising. “Billboards do an excellent job of delivering compelling and […]

Company of the Day – Whiteway Outdoor

Company: Whiteway Outdoor Market: Atlanta, Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 770-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard faces and 3 digital billboard structures with four faces located in Atlanta.  The structures are in prime locations along […]

Out of Home Brokerage Fees

When you retain a broker to sell your out of home company you’ll be asked to sign a brokerage agreement.  Here’s a short course on brokerage fees. The Fee Amount 5% of the total consideration of a transaction is a starting point.  Less for a large transaction and higher for […]

Company of the Day: Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA.  The […]

Billboard Insider Classifieds August 3, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

New Platform Promotes OOH Geo-Targeting

Realworld launches ​oohPro​, a geo-targeting platform for the Out-of-Home (OOH) media industry. oohPro is the first global geo-targeting platform for the OOH media industry. The platform allows OOH media owners worldwide to compete for geo-targeted advertising budget Realworld’s CEO, Michael Scruby, says: “oohPro makes geo-targeting available to the entire OOH […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC.  The […]

Jim Matalone on Acquisitions and Selling Ashby St.

Yesterday Jim Matalone talked about starting and running Ashby St Outdoor.  Today he talks about Ashby St’s acquisitions, selling to Lamar Advertising and his advice  for the out of home advertising industry.  You can listen to the podcast here. Ashby St acquired 1,326 Arkansas and Kansas billboard faces from Clear […]

Politics and Conflicts of Interest, A Cautionary Tale

Insider knows that we all operate in a regulated environment at the federal, state and local levels.  We also have recognized and appreciate those in the industry who have included elected or appointed political office as a part of their community service. Politics does have a potential down side and […]

JCDecaux wins San Francisco’s iconic Street Furniture contract

Paris, July 31st, 2019 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the iconic Street Furniture contract for San Francisco (population: over 860,000). The 20-year contract was awarded by the San Francisco’s Board of Supervisors in a unanimous vote […]