Business

The Paperbacks Are In!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. Due to requests from our less digitally inclined readers, we just received a limited number of paperbacks from the printers this week.  We still have a few that have […]

Billboard Insider Classifieds May 2, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

America Reopening: Travel up 18% last week.

Evidence that America is reopening is beginning to mount as the average number of daily miles traveled for individuals is up 18% from 9.8 miles during the week of April 6 to 11.5 miles during the week of April 20. That’s according to an analysis from Geopath, the not-for-profit org that provides the industry-standard […]

Shoutouts to LMR, Arena Outdoor

Lmr Digital is donating ads on billboards in Gonzales, Louisiana to congratulate high school seniors.  Denise Divine Crifasi says the company is also running bible verses.  Yesterday a passerby commented: “I drove by your billboard and sat at red light and read your billboard.  I needed these scriptures in my […]

Company of the Day: Great Outdoors

Company: Great Outdoors Advertising Market:  Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland  21771-6002 Phone: 301-831-3473 Email:  bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland.   Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost a […]

Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media

By Anna Bager OAAA President & CEO A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business […]

Michael Wright on the Alito Concurrence

On April 3, 2020, the State of Tennessee petitioned the Supreme Court for review in Bright v. Thomas. The State asks the Court to decide whether the Tennessee Billboard Law’s permit exception for onsite signs is content based under Reed v. Town of Gilbert (2015). Bright raises important First Amendment […]

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]

Anna Bager and Kym Frank on how coronavirus is impacting Out of Home.

Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]

GO2020 Virtual Conference Portal Live

The GO2020 might have been cancelled due to covid-19 but you can watch some of the presentations at the GO2020 Virtual Conference Portal.  Here’s the announcement. Geopath is excited to announce that our GO2020 Virtual Conference portal is now live! Consisting of thought leadership sessions, panel discussions, case studies and […]