Business

Clever Marketing from a Vinyl Printer

Remember the news stories about covid-19 inspired toilet paper shortages.  Last Friday Insider received a box from Fedex.  Inside is a roll of toilet paper which says “WE ARE HERE MAKING THE IMPOSSIBLE POSSIBLE.  Call us today.  API.”  Very clever.  Well played Associated Posters.   [wpforms id=”9787″]     Paid […]

Link Media Hires Lodzinski and Heck

Link Media Outdoor is pleased to announce that they have brought on Bill Lodzinski as General Manager of the Mid-Atlantic/West Virginia market. Bill has prior hands on experience as a General Manager for Outfront Media in Philadelphia, and Lamar Advertising in Bridgeport, WV, Roanoke, VA, plus Ocala, FL. Bill began […]

Company of the Day: Greyline Outdoor

Company: Greyline Outdoor Markets: New York Address: PO Box 281, Brant NY  14027 Phone: 716-983-9820 Greyline Outdoor originally formed in 1988 as S&S Enterprises, a small, local sign shop under owner/operator(s) Everett Scritchfield, Jr. and Linda Scritchfield.  1993 marked the first purchase of billboard by the company and set the […]

Out of the Office – Michael Lang & “The Human Collective”

Besides focussing on billboard real estate opportunities, Michael Lang of Lang Media is now a published author.  Insider talked to Michael about his first book, “The Human Collective”. Is “The Human Collective” your first book?   Yes, it’s my first novel.  It’s an apocalyptic sci-fi story, set in the future where […]

The Paperbacks Are In!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. Due to requests from our less digitally inclined readers, we just received a limited number of paperbacks from the printers this week.  We still have a few that have […]

Billboard Insider Classifieds May 2, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

America Reopening: Travel up 18% last week.

Evidence that America is reopening is beginning to mount as the average number of daily miles traveled for individuals is up 18% from 9.8 miles during the week of April 6 to 11.5 miles during the week of April 20. That’s according to an analysis from Geopath, the not-for-profit org that provides the industry-standard […]

Shoutouts to LMR, Arena Outdoor

Lmr Digital is donating ads on billboards in Gonzales, Louisiana to congratulate high school seniors.  Denise Divine Crifasi says the company is also running bible verses.  Yesterday a passerby commented: “I drove by your billboard and sat at red light and read your billboard.  I needed these scriptures in my […]

Company of the Day: Great Outdoors

Company: Great Outdoors Advertising Market:  Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland  21771-6002 Phone: 301-831-3473 Email:  bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland.   Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost a […]

Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media

By Anna Bager OAAA President & CEO A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business […]