Business

Company of the Day – Billboards for Education

Company: Billboards for Education Headquarters: 9301 Ocoee St., #138, Ooltewah TN Market: Tennessee Phone: 423.242.3695 Email: matt@billboardsforeducation.com Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. The Company donates 10% of every dollar, from every billboard ad, to […]

How many US out of home companies are there?

OUTFRONT’s November 2019 Investor Presentation estimates that 125 independent out of home companies account for 35% of the total US out of home market. Not sure where the 125 independent out of home company figure comes from.  Perhaps represents just the largest independents. Insider thinks there are 600-1,000 independent out […]

OAAA Update: New Zukin Scholarship, Nancy Fletcher Honored

The Zukin family (Meadow/Stott Outdoor Advertising) announced an endowed college scholarship to honor Joseph Zukin (1926-2018). Mike Zukin made the announcement during the Foundation for Outdoor Advertising Research & Education (FOARE) Board of Directors meeting November 13 in Washington, DC. The Zukin scholarship will be awarded by FOARE. The endowment […]

Geopath Market Spotlight: Peoria-Bloomington

Did you know: Peoria is the largest city on the Illinois river. Peoria is the headquarters for Caterpillar Inc., one of the 30 companies composing the Dow Jones Industrial Average. This week’s Geopath Market Spotlight focuses on the Peoria-Bloomington DMA.  Infographics for the top DMAs and much more are available […]

Company of the Day: Billboard Outdoor Advertising

Company of the Day: Billboard Outdoor Advertising Markets:  Oklahoma Headquarters:  2305 Leo Sun St #100, Shawnee, OK  74804 Phone:  405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma.  the plant is The company is owned by Billboard 4 U, […]

Out of Home and the Next Recession

It’s been 10.5 years since the last recession.  That’s the longest recovery this century.  No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. What happens to out of home revenues in a recession? Out of home […]

New and Noted: Streaming Wars, Attribution and Digimedia

“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up.  The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]

Company of the Day – Big Rig Billboards

Company: Big Rig Billboards Headquarters: Shawnee, Kansas Market: Nationwide Phone: 913.638.1521 Email: customer.service@bigrigbillboards.com Have you ever noticed that there are hundreds of thousands of trucks and trailers on America’s roadways with a massive, un-utilized white space. Jeff Joyce did, and started to look for the best solution to turn that […]

Billboard REIT Derby: Lamar Vs. Outfront

Insider’s Take:  Insider believes that there is always something to learn when those outside our industry evaluate the industry.  Thanks to Arturo Neto, who wrote this article and The Belgian Dentist who produced this article for Seeking Alpha.  We have focused on their comparison of Lamar and Outfront, the industries […]

Company of the Day: Big Easy Billbaords

Company: Big Easy Billboards Market: Louisiana Address: 400 Poydras, Suite 900, New Orleans, LA  70130 Phone: 504-930-4161 Email: info@bigeasybillboards.com Big Easy Billboards operates a a fleet of mobile billboard trucks in Louisiana.  The company is owned by KL Media Group and is a member of the OAAA. [wpforms id=”9787″] Paid […]