Business

Geopath Expands Place Based Inventory

New York, NY, September 11, 2020 — Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 […]

Company of the Day: Missouri Neon Outdoor

Company:  Missouri Neon Outdoor Markets: Missouri, Arkansas, Oklahoma. Address: 3160 W. Kearney St, Springfield, MO  65803 Phone: 417-862-1778 Missouri Neon Outdoor was started in 1934 and owns more than 850 static and digital faces in 40 counties in Arkansas, Missouri and Oklahoma.  Vernon Boyce bought the company in 1963 and […]

Billboard Insider Classifieds September 12, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Comments To A Traffic Skeptic Redux

In Wednesday’s Comments to A Traffic Skeptic  Insider talked about why the data should be believed that average daily miles travelled has recovered from post-covid lows.  Yesterday Geopath released  Mobility Update dated September 10, 2020 showing that average miles traveled daily is now 93% of travel occuring prior to covid-19 […]

An On the Ground View of NYC’s Re-Emerging Market

By Miriam Buireu Parra, Business Director, Evolve OOH With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for […]

Urban IQ Focuses on Advertising with a Purpose

NEW YORK, Sept. 10, 2020 /PRNewswire/ — Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today “Advertising with a Purpose.” A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause related issues and charities.  Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For […]

Company of the Day: Mesmerize Media

Company: Mesmerize Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY  10018 Email: sayhello@mesmerize.com  Phone: 212-365-5848 Founded in 2006, Mesmerize is a media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. We […]

Jeff Rushton on the Irvin Acquisition and Digital Billboard Sales Post-Covid

Yesterday Insider announced that Media Resources had purchased Irvin, Inc.  Insider talked with Jeff Rushton, Media Resources President and CEO about the transaction. Explain how Irvin’s product line complements the Media Resources product line.  Irvin and Media Resources sell to many of the same customers.  Irvin sells the non-digital hardware, […]

OOH Vinyl Exchange Network OOHven

Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete.  Billboard Insider met up with Chris Cowlbeck, General Manager of […]

Company of the Day – MH Outdoor Media

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Georgia, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com A member of the Mac Haik family of companies, MH Outdoor was founded in July 2011 in Houston, Texas. Historically Mac Haik had owned, operated and […]