Business

3 Ways to Market Your Business

By Daktronics OOH Advertising Now is a better time than ever to revamp your business marketing efforts! Setting yourself apart from the sea of out of home advertisers is crucial for selling your ad space and expanding your clientele. Here are some tips and tricks from OOH industry leaders that […]

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia […]

Company of the Day – Mixed Media Group

Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media operates signs in Illinois, Detroit, Eastern Iowa/Quad Cities and Iowa City.  The bulk of the company’s signs are in McHenry County, outside Chicago.  McHenry County Illinois is the most populated county in […]

Lead Nurturing in 2020 – Meeting Challenges with Solutions

By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor “There is no question that, when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” – Harvard Business Review The pandemic […]

Company of the day: JPG Media

Company: JPGMedia Markets: Hawaii Address:  1860 Ala Moana Blvd, Suite 420, Honolulu, Hawaii  98615 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box.  It has to because it operates an out of home plant in a state which outlaws billboards.  The company is a member of […]

How Consumer Behavior Changed Post-Covid

By Campbell Keller, Director of Product Development, Clear Channel Outdoor One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is […]

Three Things the Geopath DMA Report Says About Traffic

Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report.  The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020. Average daily miles travelled is down in 3 of 4 cities in the […]

Vector and StreetMetrics Offer Attribution Solution

NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector […]

Company of the Day – Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas.  Their focus is on well-travelled Interstate highways.   [wpforms id=”9787″] Paid Advertisement