Business

A Look At Las Vegas During the Covid Crisis

Each city has had its own unique issues during the Covid crisis. We wanted to take a look at Las Vegas, which relies so heavily on tourism. Insider reached out to Chad Harris, Owner/Operator of Las Vegas Billboards for a conversation about the market. Covid took a big hit to […]

Top 10 Things Every Independent Operator Should Know About OOH

On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and great content. Here are 10 not to be missed key takeaways about OOH that every independent operator should know to drive sales and improve […]

Company of the Day – Lindmark Outdoor Media

Company:  Lindmark Outdoor Media Corporate Headquarters:  2700 Technology Place, Norman, OK 73071 Markets:  Oklahoma, New Mexico, Arkansas, Louisiana and Texas Phone:  405-928-5800 Email: info@lindmarkoutdoormedia.com Lindmark Outdoor Media is one of the largest privately held billboard companies with over 5,500 faces in the United States. Lindmark was established by Trent Lindmark who has […]

What Happened to the Ad Tax in DC?

Insider wrote about the DC proposed tax on advertising last week.  Ken Klein, OAAA EVP Government Affairs, wrote a deeper dive followup which we are reprinting with his permission. What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the […]

The MIT autonomous car brief and what it means for out of home.

MIT has issued a research brief titled Autonomous Vehicles, Mobility, and Employment Policy: The Roads Ahead.  Here is Insider’s analysis of what it means for out of home. A decade or more away or maybe never… No driver involvement cars (e.g. Level 4 or Level 5) won’t happen soon due […]

Company of the Day: Link Media

Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA  30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States.  It operates a billboard plant with 3,000 billboard structures and […]

World Out of Home Organization announces new digital branding campaign.

The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27. It is the first major campaign from New Commercial Arts, the agency […]

Company of the Day – Liquid Outdoor

Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Chicago Boston Baltimore Miami Philadelphia Washington DC/Hagerstown San Francisco Orlando Cleveland Indianapolis Baltimore San Diego Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, Patrick Sherry and Paul Ducharme, […]

Telling Your Story

Lamar just released  eight videos which tell the company’s story to investors, potential employees and clients.  Here’s a sample. Insider’s take:  Kudos to Lamar’s internal marketing crew and to Max Zoghbi at Loupe Theory for production.  Telling your story is easy in a world of smartphones and youtube.  Does your […]

Elliott Outdoor Advertising Acquires D&M Properties

Elliott Outdoor Advertising of Logansville, Georgia has acquired D&M Properties of Georgia. Insider talked with Elliott Outdoor’s founder Ben Moye. Tell us about your company Elliott Outdoor was founded in 1999 by me after 15 years in the commercial sign business. We now operate 84 faces through out Georgia and […]