Business

Company of the Day – Penneco Outdoor

Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307,  Delmont, PA  15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania.  The company owns more than 30 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties.  Four […]

Pat O’Donnell Says YESCO Seeks Growth Opportunities

Insider talked with YESCO Outdoor Media President Pat O’Donnell about Covid, the growth outlook and the company’s search of a new Regional Manager in Montana. How has YESCO Outdoor done during the pandemic? 2020 has been a remarkable year for YESCO Outdoor Media, all things considered. Depending on our December, […]

Company of the Day: Porter Outdoor

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945.    Richard Peterson […]

Billboard Insider Classifieds November 21, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Where Can I Find Billboards for Sale?

Where can I find billboards for sale?  This is the third most viewed Billboard Insider post. The topic remains of interest to judge from the phone calls Insider receives.  Here’s a refresh of the ways to find billboards for sale. Do-it-yourself.  This means driving around or doing the internet research […]

Cooper and Lennon to Miroma

19th November 2020  Marc Boyan, founder and CEO of The Miroma Group, has made a swoop for two of IPG’s most senior executives to spearhead commercial and OOH operations at the company. Craig Lennon, IPG Mediabrands International Managing Director of Commercial Operations, has been appointed Miroma’s first Global Chief Commercial […]

Company of the Day: Picture This Outdoor

Company:  Picture This Advertising Markets:  Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates four digital billboard structures and two static billboard structures in the Bloomington, Illinois market. Picture this is owned by Tentac Enterprises which also has […]

Verizon Media and Out of Home

Verizon has been expanding into digital out of home.  In May the company joined the Digital Place Based Advertising Association.  In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory.  Insider asked Verizon’s media team some questions about what the company is doing. How did […]

Two Minutes on OOH Attribution

OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes.   [wpforms id=”9787″] Paid Advertisement