Business

Company of the Day – Local Media Outdoor

Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina Phone: 770.535.6310 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since […]

Paul Wright on the New Normal

By Paul Wright, founder and CEO of SignValue One of our consulting partners EY, recently published an article by their EYQ think tank titled “Beyond COVID-19: Will you define the new normal or watch it unfold?”  It is a fantastic read if you get a chance.  The article explores several […]

Geopath Reports Distance Travelled is 95% of Normal

Geopath’s 7/30/20 Mobility update reports that traffic for the week for July 20-27 was 95% of normal.  Here’s the US weighted average for daily miles travelled by county. Insider’s take:  This is good news.  Traffic is holding up despite recent covid related tightening in restrictions on public gatherings.  Make sure […]

DPAA Programmatic Training Courses, Powered by Prohaska

  NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. The courses are being developed and will […]

Company of the Day: Lind Media

  Company:  Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH  44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. The company has grown internally and by the acquisition of  200 displays […]

Billboard Insider Classifieds August 1, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

OOH Industry Mourns Tragic Loss of Longtime Exec

The out of home industry mourned the tragic death of longtime executive John Savey. Police say he was murdered at his home in Florida late Thursday (July 30). Savey, 61, was managing partner of Longview Outdoor Advertising. The company, founded in 2000, is based in Windermere, serving Central Florida. “John […]

Out of Home Legal: Never give your landlord a replacement cost buyout.

Never give your landlord the right to buy a billboard at replacement cost.  That’s the lesson of Buffalo Ridge Corp v Lamar Advertising.  Here are the facts. In 2001 Flynn Advertising contracted with Buffalo Ridge Corporation to lease real property along I-90 near Sioux Falls to construct some billboards.  The […]

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Start your day right with a cup of coffee and the latest out of home news.  Join 2,842 out of home execs who’ve signed up for the Billboard Insider’s free daily newsletter.  We’ll put each day’s Billboard Insider stories in your inbox each morning.  Here’s what the email looks like. […]

Company of the Day: Sway Outdoor

Company:  Sway Outdoor Markets: Chicago, Los Angeles, New York, Sacramento, Seattle Address: 505 West 37th Street, New York, NY 10018 Email: info@swayoutdoor.com Sway outdoor is a national outdoor advertising sales and marketing firm.  The company is active in Chicago, Los Angeles, New York, Sacramento and Seattle.  Some of the company’s […]