Business

Company of the Day – InWindow Outdoor

Company: Inwindow Outdoor Markets:  New York Address: 636 Broadway, Suite 520, New York, NY  10012 Phone: 212-254-2250 Inwindow is a special-build studio that partners with artists and luxury brands to transform buildings into bespoke works of art. Their work includes: Façade special builds Art-led brand canvases Artist collaborations Engineered installs […]

Billboard Insider Classifieds January 17, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Down The Rabbit Hole He Goes

By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to […]

Company of the Day: IMM Outdoor

Company: IMM Outdoor Market: Massachusetts Address:  PO Box 270705, Boston, MA  02127 Phone:  617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee.  The righthand read is digital.  The lefthand read is static.  Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]

Updated Out of Home Acquisition List for 2025

We did well this year getting data together, but like always there are a few deals that slip through the cracks (including and New Zealand deal, Thanks Phil).  We are providing a final update to the 2025 listing with additions provided after the original posting highlighted in bold and underlined. […]

Anna Bager on why brands like out of home.

OAAA President Anna Bager was interviewed at CES 2026.  You can watch the full interview below.  Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]

MediaChoice Expands in North Carolina

MediaChoice, LLC announces the acquisition of strategic outdoor advertising assets in Greensboro, North Carolina from Barfield Outdoor Advertising, Inc. Barfield Outdoor is a family-owned and operated business located in Mount Olive, North Carolina. MediaChoice is an outdoor advertising company headquartered in Austin, Texas with over 2,000 sign faces across more than 400 structure […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Nationwide Headquarters: 311 East Street, Gordon, OH. 45304 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over over 4,700 displays including 64 digital displays across 17 states in the midwest and east.  The company was formed by Justin Powell in 2008.  Powell gave an outstanding talk […]

Andy Goodman on What’s in a Good Landlord Approach Letter

Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the […]