Business

Company of the Day: McWhorter Media

Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina.  Deanna Berry is Chief Operating Officer.  Josh […]

The Hidden Cost of a Cheap Billboard Structure

In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. But here’s the reality: the lowest-cost structure is rarely the lowest-cost decision. What […]

Company of the Day – Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen […]

Charlie MacIntyre on Site Development

Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business.  Today he talks about finding billboards sites. What was your first billboard site?  It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes.   I didn’t […]

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]

Billboard Insider Classifieds April 18, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Day 2 of the IBO Spring Conference in 4 Quotes

Here’s a summary of day two of the Spring 2026 IBO show in four quotes. Gina Stratford says don’t sell people something that won’t work The worst thing we can do is take the buy knowing it cannot be successful…We don’t want people telling people not to buy out of […]

Company of the Day: McBride Signs

Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia.  The company was founded in 1937.  In addition to Billboards McBride designs, manufacturers and […]

Day 1 of the IBO Spring Conference in Seven Quotes

Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards.  Start building your brand…If we can’t make ourselves famous how do we make our clients famous. Northrim Bank’s Steve Haggard on entering the out of home lending business We are looking at loans of $5-15 […]

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 1,100 traditional and digital billboard faces throughout the Southeast since they were founded in 2009.  Mashburn […]