Business

OAAA at Cannes Lions 2024

Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a […]

Company of th Day – Mortenson Outdoor Sign

Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN  56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN wich operates a billboard plant in Western Minnesota.   Mike Mortenson was born and raised in Fergus Falls, Minnesota and […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi.  In December 2018 the company sold its Tennessee signs to Blanning Company.   Moreland Signs was formed in 1988 and has […]

Billboard Insider Classifieds June 8, 2024

Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve […]

Even Trees Can Be Vetoed – A Conversation With TJ Bugbee

Yesterday we started a look at North Carolina, Trees, Government and NCDOT and the legislature passed House Bill 198. After that bill was passed this is how Governor Roy Cooper responded. To have a successful state outdoor association representing the interests of an entire industry, it requires the members, both […]

Global Out of Home Breaks the 5% Barrier

Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma.  The company is run by Matthew Mollman.   The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor […]

North Carolina, Trees, Government and NCDOT- Did I Mention Trees?

Our oldest son and his wife have recently made the move from the west coast to Cary, North Carolina. My wife and I made the trip from the Pacific Northwest for our first visit to see how they have settled in. Being the ever present billboard nerd, I was also […]

MH Outdoor Media and a Conversation with COO Marshall Henderson

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor Media, LLC is a member of the Mac Haik family of companies, founded in July 2011 in Houston, Texas.  Marshall Henderson is the […]

Talon Appoints Ryan Laul as North American CEO

New York, June 4, 2024 — Talon, the global independent Out of Home (OOH) agency, today announced the appointment of Ryan Laul as its North American CEO. Laul will lead the continued growth of Talon’s business in North America, assuming the role on June 23, 2024. Reporting into Sue Frogley, […]