Business

Company of the Day: Graham Outdoor

Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia  30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Graham Outdoor is an independent family owned company which operates a billboard plant with 54 faces in Georgia and 12 faces in Florida.  The company was started in 2003 and is owned […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry.   The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a […]

Billboard Insider Classifieds April 18, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Rick Del Mastro RIP

City Outdoor’s CEO Rick Del Mastro has died from complications caused by coronavirus.  Del Mastro was a pioneer in transit advertising, Times Square displays and street level formats.  His company City Outdoor  has offices in New York, Los Angeles and Chicago. Del Mastro entered the out of home business in […]

eMarketer projects 16-22% first half 2020 decline in Out of Home revenue.

eMarketer’s Behind the Numbers podcast talked about out of home this week.  The comments start at 24:40 of the podcast. Analyst Nicole Perrin on first half 2020 out of home headwinds: Being at home means that out of home activities are severely limited…Messaging in stadiums and ball fields, NBA games […]

IBOUSA Endorsement Program

By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry.  The skills and access […]

Company of the Day: Giesken Outdoor

Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875 Phone: (866) 443-7536 or (419) 233-71453 Mail:  tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant in Northwest Ohio and Southeast Michigan, mainly Dearborn Heights with both digital and static billboards.  Tom Giesken started the company in 2000 after […]

Reaction to PETA vs Lamar

Our post yesterday on PETA vs Lamar created quite a bit of interest and a number of responses from readers.  Insider always appreciates the feedback.  Here are some comments. “Smart that they recognize the media form that spurs the most conversations, dumb because they would have to buy a lot […]

Inrix says traffic is 52% of normal for week ended April 10.

Inrix says traffic is 52% of normal for the week ended April 10 and the decline in travel is getting smaller.  This map tells you where traffic is down the most.  Green means traffic down 50-60% from the pre-covid period.  Blue means traffic is down 40%s.  Grey means traffic is […]

Company of the Day – Gigantic Media

Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland.  Insider interviewed Gigantic’s founder Andrew Greenwald. How did you enter the out of home […]