Business

Baking for the Front Line

Pearl Operations Assistant is Baking Up a Storm for Healthcare Workers (Montclair, New Jersey) If you ask Pearl Media’s Melissa Levinson what she likes to do most outside of work, she’d probably answer: creating artistic DIY projects or spending quality time with her Grandfather.  And why not? In her role as […]

Talon: UK Traffic Declines Have Leveled

The coronavirus (COVID-19) pandemic has already brought about rapid and significant change to the way people live their lives. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the time […]

Company of the Day: Gotcha Covered Media

Company:  Gotcha Covered Media Markets:  Washington Headquarters: PO Box 1488, Gig Harbor, WA  98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 21 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]

Inrix Reports Traffic is 54% of Normal

Inrix reports that national wide passenger travel for the week ended April 17 has stabilized at 54% of normal versus pre-covid 19 periods.  Here’s the chart. Source: Inrix US National Traffic Volume Synopsis Issue #5 (April 11-17, 2020) Long haul trucking is down 13% from pre-covid periods. Local area commercial […]

Lamar Converting Vinyl to Personal Protective Equipment

Baton Rouge, LA – April 16, 2020 – Lamar Advertising Company (Nasdaq: LAMR) today announced that the company is supplying vinyl billboard material for conversion into personal protective equipment (PPE) for immediate use by healthcare workers caring for COVID-19 patients at medical facilities across Louisiana. Lamar has joined forces with […]

Meet Toni Short, Piper Wirth and Bobby Gorczakowski of the Geopath Futures Council.

Last year Geopath formed a futures council to help Geopath and the out of home industry prepare for the future.  In December 2019 Insider interviewed 4 members of the council: Scott Fiaschetti, Gina Stratford, Matthew Noll and Mike Buongiovanni).  Today Insider talks with  three more council members: Toni Short, Piper […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Boerne, Brookshire, Bulverde, Brazoria, Caldwell, Canyon Lake, Central […]

Nancy Fletcher to Join Lamar Board

Nancy Fletcher, President and CEO Emeritus of the OAAA has been nominated to join Lamar Advertising’s Board of Directors.   Some other things Insider noted in Lamar’s proxy statement which was released Friday. Lamar’s Board Will Have More Women and Fewer Insiders Women will account for 33% of 3 of Lamar’s […]

One Last PETA versus Lamar Comment

If you had not noticed his comment last week, Grey Vick of Grey Outdoor showed  his marketing prowess after reading our two articles on PETA’s purchase of Lamar stock for the purpose of attempting to overturn Lamar’s corporate policy of blocking all PETA ads.  Here is Grey’s comment: Why even […]

Shoutouts to Penneco, View Outdoor, Bullfrog Outdoor and LMR

Penneco is urging consumers to buy local. View Outdoor is reminding consumers that businesses do carry out. Bullfrog Outdoor is encouraging people to support local businesses and thanking first responders. LMR Digital in Gonzales Louisiana is advertising local restaurants which are open on two digital billboards.   [wpforms id=”9787″] Paid […]