Here’s a comparison of the US out of home revenue forecasts. The Group M and Magna forecasts came out this week. Billboard Insider and Signvalue made forecasts in March 2020. Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said […]
Yesterday Magna issued the June 2020 updated ad forecast. Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021. Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of […]
Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider caught up with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. Michael, tell us about IMAGE MEDIA. IMAGE MEDIA is Chicago’s largest independent outdoor advertising operator. IMAGE MEDIA’s plant consists of […]
Yesterday Group M released its 2020 Mid-Year Forecast for US Advertising Revenues. Here’s the summary table for the percent change in revenues by media sector. Change in US Media Ad Revenue (including political advertising) Source: GroupM US Mid-year Advertising Revenue Report, June 2020 OOH revenues are forecast to decline […]
Company: Kansas Outdoor Advertising Markets: Kansas Address: PO Box 61, Columbus, KS 66725 Phone: 620-479-6180 Kansas Outdoor Advertising operates a billboard plant in southeastern Kansas, southwest Missouri, northwest Arkansas and northwest Oklahoma. The company also owns a digital billboard. Karla Lundien is the company’s President. [wpforms id=”9787″] Paid Advertisement
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
Personal travel has improved to 93% of normal according to the Inrix US National Traffic Volume Synopsis for June 6-12, 2020. Here are the key findings. Personal travel improved from 88% of normal for the week ended June 6 to 93% of normal for the week ended June 12 […]
June 15, 2020 (Washington, DC) – According to a new U.S. consumer summer travel survey, after months of being cooped up inside, Americans plan to get out and hit the road in big numbers this summer. In a survey commissioned by the Out of Home Advertising Association of America (OAAA) […]
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (844) 256-6587 Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has 370 billboard faces and bulletin properties in Wisconsin, including 16 digital. They have concentrated coverage in from […]
We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no […]
