Business

Company of the Day – Chattanooga Billboard

Company:  Chattanooga Billboard Markets:  Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email:  harley@chattanoogabillboard.com Chattanooga Billboard operates 6 digital billboards structures with 7 digital faces located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams.   [wpforms id=”9787″] Paid Advertisement

US out of home revenue to jump in second quarter

How is the US out of home industry recovering from covid?  Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA.  We added a column for […]

Company of the Day: Wolverine sign works

Company:  Wolverine Sign Works Markets:  Michigan, Indiana, Ohio Headquarters:  923 Bradley Street, Owosso, Michigan  48867 Phone:  800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company.  They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]

Clear Channel Outdoor Revenues Down 33% in 1Q 2021

Clear Channel Outdoor revenues are beginning to come back but expenses remain stubbornly high, especially in Europe.  Here are the results from the Clear Channel Outdoor 1Q 2021 earnings release, Clear Channel Outdoor 1Q 2021 earnings presentation and conference call. Revenue declined 33% to $371 million.  North America revenue was […]

Formetco Announces The Formetco Select Safety Equipment Product Line

The Only Comprehensive Safety Packages Selected and Designed for Billboard Workers Duluth, GA: Formetco announces today the launch of the Formetco Select Safety Equipment Product line, the first and only comprehensive safety packages specifically designed for outdoor advertising professionals. Billboard Operators can now purchase all-inclusive safety equipment to outfit new […]

Barry Frey: We see digital OOH coming back in most regions.

Billboard Insider asked Barry Frey, President of the Digital Place Based Advertising Association to talk about how place-based is coming back from covid. Barry, can you give us an update on how the place based out of home market is coming back from Covid? We see all of Digital Out […]

Pearl Media Partners with OSG and NY Waterways

(Montclair, New Jersey) Pearl Media is proud to announce its newest and largest out-of-home advertising partnership with Outdoor Solutions Group and NY Waterway. The partnership provides Pearl Media and their Clients the ability to transform over 50 buses and 20 commuter- ferries into large format Out of Home Media assets […]

Company of the Day – Wild Posting Advertising

Company: Wild Posting Advertising Headquarters: 5555 Inglewood Blvd Ste 205 Culver City, CA 90230 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: sofia@wildposting.com Wild Posting Advertising is street level advertising where paper posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting is available in most […]

OAAA Announces Guidelines for Digital OOH Exposure Methodology

WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]

Billboard Insider Classifieds May 8, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]