Business

Company of the Day – Oaktree Outdoor

Company: Oaktree Outdoor Advertising Headquarters:  1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM   Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, […]

Ohio Supreme Court to Hear Billboard-tax Case

Insider has been tracking two significant tax cases in Cincinnati and Baltimore. The Supreme Court of Ohio accepted an appeal of the legal challenge to Cincinnati’s targeted tax on billboards. In June, 2018, the City of Cincinnati enacted a billboard tax as part of a last-minute “emergency” measure to help […]

What FOARE Does and Why It Deserves Your Support

Looking to do some year end giving? Join Insider in contributing to the Foundation of Outdoor Advertising Research and Education (“FOARE”).  Insider talked with the OAAA’s Stephen Freitas about what FOARE does and why it deserves your support.. What is FOARE? FOARE is a 501(c)(3) charitable organization that serves the […]

Company of the Day: Newman Signs

Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND  58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition.  The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota.  The company’s main office […]

Kym Frank Answers a Traffic Skeptic

After Insider published the most recent Geopath mobility report showing  average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]

Chris Cowlbeck on how independent out of home companies have weathered Covid.

Insider asked IBOUSA  and Look Billboards General Manager Chris Cowlbeck how independent out of home companies are weathering COVID and Cowlbeck said this after talking with the independent operators who attended last week’s IBOUSA Fall Conference: “Everybody had a positive story to talk about coming through this pandemic.  Yes, we […]

What’s New at Billboard Insider

At Billboard Insider we’re committed to publishing the leading free daily source of news for the out of home industry.  Here’s what’s new. We’ve averaged 61,500 views per month so far in 2020. Our daily newsletter subscribers have topped 2,900. We just updated our website’s look and functionality. We’re emphasizing […]

DPAA Unveils Ad Campaign to Support Digital Out of Home

NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is  launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction […]

Company of the Day – Norris Outdoor

Company:  Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters:  115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor is part of Norris Advertising, a multi-media company that houses Norris Outdoor Advertising and MD News Greater Kansas.  Norris Outdoor currently has 37 locations serving Southeast Kansas […]

Michigan Company Developing Scrolling Billboard

Innovative Billboards is a Michigan company which is developing a 14 X 48 scrolling billboard which can triple revenue & profit.  The primary application is to upgrade static boards but it is ideal in areas which prohibit digital billboards.  The company is looking to commence production in early 2021.  The company plans to sell their […]