Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference. (1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising (2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid. (3) “Covid brought new brands” to […]
Business
Boston Omaha Corporation Announces First Quarter 2021 Financial Results
Boston Omaha Corporation (BOMN) (“Boston Omaha”) announced its financial results for the first quarter ended March 31, 2021 Link Media Outdoor Billboard Revenues were down by less than 1% during the first three months of 2021. Boston Omaha and Lamar Advertising have been the public companies which have recovered fastest […]
Company of the Day: Zalla Media
Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY 41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 impressions each week. […]
do it outdoors Partners with StreetMetrics
do it outdoors media has announced a strategic partnership with StreetMetrics in an effort to revolutionize moving out-of-home (OOH) media campaigns with stronger analytics. StreetMetrics, the leading independent, 3rd party measurement and attribution provider for moving advertising formats enables do it outdoors media, the largest national mobile billboard company, to […]
Company of the Day – Your Space Advertising
Company: Your Space Advertising Headquarters: Hastings MN Market: Hastings MN Phone: 612-804-6399 Email: jjnicholson@addco.com Your Space Advertising began in 2011, placing its first outdoor digital billboard in Hastings, MN. Over 70,000 vehicles pass by their billboard every day. [wpforms id=”9787″] Paid Advertisement
Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk
Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here’s what Jay said about out of home’s resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of […]
Reader’s Feedback on Billboards Are Not Passive Income
Some of the comments on last week’s Billboard’s Are Not Passive Income post. Grace Outdoor’s Diana Stevenson says billboards can be good passive income if you find a capable manager. Billboards can be passive income if you have a great management company like Grace Outdoor Advertising. We manage single signs […]
Company of the Day: Your Big Sign
Company: YourBigSign.com Markets: Michigan Headquarters: 3440 Fenton Rd, Hartland, MI 48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Signs operates a billboard plant in Michigan. Alan Pittel is the founder. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds May 22, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Stu Lee – The importance of Business Interruption and Equipment Breakdown Insurance.
Stu Lee is Outdoor Advertising Program Manager at Bassler and Co Insurance. Today he talks about the importance of business interruption insurance and equipment breakdown insurance for an out of home company. What is loss of business income insurance and why is it important to an about of home company? […]