By Rick Bruner, Head of Research, Standard Media Index Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. The forecast […]
Business
Company of the Day – Clark Signs
Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service. Clark Signs owns and operates billboards in a three state area of the […]
Mesmerize Partners with Clinica Hispana
NEW YORK, Nov. 4, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, is pleased to announce the expansion of its network of medical clinics to include Clinica Hispana locations throughout Texas. Clinica Hispana is a Spanish-speaking network of clinics offering affordable healthcare […]
Company of the Day: Circle Signworx
Company: Circle Signworx Address: 146 Londonderry Turnpike, Suite 17, Hooksett, NH 03106 Phone: 603-625-5403 Email: sales@circlesignworx.com Circle Signworx operates a 10 face digital billboard plant in New Hampshire. The company was formed in 2011. The principals in the business are Paul Hanson and Hank Simpson. The company also provides marketing […]
Billboard Insider Classifieds November 6, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
More On Employee Fraud – Who’s Minding the Store?
Issues related to fraud continue to resonate. Insider received this story from a reader. A reality any smaller Company must deal with is how do we best utilize our staff, who typically will have multiple roles. In one of my early COO roles, I went to work for a company […]
Company of the Day: Choice Media
Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house. Today Choice Media […]
Company of the Day- Chesapeake Outdoor
Company: Chesapeake Outdoor Headquarters: 5 Hill St Onancock, VA 23417 Markets: Virginia Phone: 757.787.7662 Email: sales@chesapeakeoutdoor.com Chesapeake Outdoor owns and manages over 170 faces that can be seen from the Chesapeake Bay Bridge Tunnel in Virginia to Westover, Maryland. Areas of coverage include Chincoteague, VA and Crisfield, MD. [wpforms id=”9787″] Paid Advertisement
MacMillan and McWhorter on the Trailhead/Horton Transaction
The industry is saying that the transaction closed this week between Trailhead Media and Horton Outdoor was one of the largest Out of Home transaction of 2021. Insider reached out to the key players, Robert MacMillan, CEO of Trailhead Media, and Josh McWhorter, CEO of McWhorter Capital Partners, to get […]
Deanna Berry on Who Contributed to Horton Outdoor’s Success
We saw Deanna Berry’s linkedin post on the sale to Trailhead and asked to reprint it. Deanna credits the employees and vendors who helped McWhorter thrive and grow. A great read if you are new to the out of home business or are thinking of starting your own out of […]