Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Today he talks about the benefits of selling a competitor’s billboard. One of the most important things we can do to increase the credibility of outdoor is sell a billboard […]
Business
What Landlords Want in Billboard Leases
JD Supra published an article titled Outdoor Advertising: How Billboard Landlords Can Protect Their Property and Their Profits. The author counsels landlords on what to ask for in a billboard lease. Here are five things the author recommends together with Billboard Insider’s response. “A ground lease is the preferred means […]
Company of the Day – BB Outdoor Advertising
Company: BB Outdoor Advertising Headquarters: 3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. So where did […]
US Out of Home Revenues Back in the Black
US Out of Home revenues grew by a healthy 38% during the second quarter ended June 2021. See today’s OAAA post. Roadside billboard revenues began to recover 9 months ago. The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as […]
OOH Produces Impressive 38% Sales Growth in Q2 2021
Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one […]
Company of the Day: Becker Boards
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. The company has over 400 faces in Arizona, California, […]
Landmark Agrees To Sell To Landmark?
In an interesting turn on our August 12th story on Landmark Infrastructure Partners LP’s (“LMRK”) efforts to identify a buyer for their assets, Seeking Alpha published that LMRK on Monday, following lengthy negotiations between the Conflicts Committee of the Board of Directors of Landmark Infrastructure Partners GP LLC and the […]
Company of the Day – Bench Billboard Company
Company: Bench Billboard Company Markets: Ohio, Michigan, Indiana, Kentucky Headquarters: 6896 Murray Avenue, Cincinnati, Ohio. Phone: 800-541-7368 Bench Billboard Company operates a park and bus bench business with thousands of benches in Ohio, Michigan, Indiana and Kentucky. The company was started in 1959 and is family owned. Bruce Graumlich is […]
Company of the Day: Bayou Outdoor
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant over 800 bulletin, digital billboard, poster and trivision faces in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes 14 digital […]
Billboard Insider Classifieds August 21, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]