Business

Company of the Day – Scotty Outdoor

Company: Scotty Outdoor Market:  Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580  Phone:  252-468-6969 Email:  scottyshivar@gmail.com  Scotty Outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years.  The Company operates in over 20 central and eastern NC counties. They are IBOUSA members. […]

Rising Steel Prices Could Mean Higher Costs for OOH Industry.

You may pay more for your next billboard structure.  Hot rolled steel prices have doubled over the past six months to a new high of $1,070 per ton, a level not seen since 2008.  This chart from a January 18, 2021 Fabricator article says it all. Source:  Steel Prices reach […]

OAAA Suppliers Review Outlook for 2021

Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021.    Here’s what the suppliers said about the impact of covid on their […]

The Future of Advertising in US Airports

By Morten Gotterup, Clear Channel Airports The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. And where our global economy is concerned, it also clears the runway for pent up air travel demand […]

Company of The Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the […]

What Multiple Did This Company Sell For?

By Chris Stark, Stark Capital Solutions When I got started in the billboard industry over 20 years ago, valuations of billboard transactions were always referred to in terms of a multiple of revenue. Wow, valuation talk was so simple back then! There is no doubt that acquirers back then were […]

Faces of Outdoor Celebrates Out of Home Owners and Mentors

Eagle Outdoor President Dan Walcott has put together the Faces of Outdoor website to honor owners and mentors in the out of home industry.  Insider talked with Walcott about the project. What gave you the idea for the website? The site is formed to honor the people who got me […]

Media Resources Adds Sahota as Director of Marketing

Media Resources has continued to build out its management team and is delighted to announce the addition of Omi Sahota, who has joined its Management Team as Director of Marketing for the corporation.   Omi will lead Media Resources global marketing group across all digital marketing, design, inbound and outbound marketing […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin.  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

Stephen Freitas Farewell Remarks

Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year.  Stephen has been a competent and classy act.   Look no further than the farewell remarks he gave at an online OAAA roast last week. As I reflect on a 30-year career in the out […]