Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Business
Randy Burkett: An OOH Mistake and What I Learned
Randy Burkett has 42 years experience in the out of home business. Last week he talked about using Blip to increase revenue. Today he talks about the importance of scrutinizing what copy goes on your signs. An Out of Home mistake and what I learned. Running the wrong copy on […]
US Out of Home Revenues to Grow 10-15% in 2021
PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday. PQ Media calculates that global out of home revenues declined 13% in 2020. PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]
Company of the Day: Billboards USA
Company: Billboards USA Headquarters: 6819 Del Mar Terrace, Naples, FL 34105 Market: Charlotte County, Florida Phone: 941.315.5000 Email: info@billboardsusa.net Billboards USA is a locally owned and operated outdoor company in Charlotte County, Florida. They own and operate 100 advertising faces within Charlotte County as well as DeSoto and Belle Glade. Their structures include a signature, […]
OAAA Names Mike Hershey EVP of Government Affairs
WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]
Circle Graphics’ Rod Rackley On Coming Out Of The Pandemic And Back To Capacity
Rod, let’s talk about issues most businesses supporting the OOH industry have dealt with coming out of the pandemic. I think most printers would agree it’s been a very difficult 6 months as far as getting material and finding enough labor to help get product printed and out the door. […]
New Tradition Announces Long-Term Partnership with Bulletin Displays
New Tradition is excited to announce a long-term partnership with Bulletin Displays in Los Angeles, CA, to manage nine premium digital out-of-home advertising screens in South and East Los Angeles. These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways. The addition of these nine digital […]
Company of the Day – 405 Lease Me
Company of the Day: 405 Lease Me Market: Central Oklahoma Phone: 405-LEASEME 405 Lease Me operates a billboard plant with 165 faces spread throughout Central Oklahoma. Locations include the communities of Shawnee/McCloud, Chandler, Clinton, El-Reno, Midwest City, and Kingfisher. The company is owned by Billboard 4U, LLC. [wpforms id=”9787″] […]
Circle Graphics Completes Acquisition of Canvaspop
MIAMI–(BUSINESS WIRE)–H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $44 billion of equity capital under management, announced today that its portfolio company, Circle Graphics (“Circle”), has acquired Workshop X, Inc. dba Canvaspop (“Canvaspop” or the “Company”). Canvaspop is a leading online retailer of personalized wall decor, enabling customers […]
Company of the Day: Big Outdoor
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards, wallscapes bulletins and transportation advertising in 11 major US cities. The company was started in 2013. Billboard Insider talked with Ian Rappaport, the company’s EVP, Director of Sales. Tell us about […]