Business

Goodman on 4 Things in a Good Lease

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  We asked him what’s in a good lease. 4 things in a good out of home lease (1). Amounts paid monthly rather than annually.  I think it’s easier to negotiate with a property owner to pay them […]

YESCO Acquires 210 Faces in Idaho and Utah

YESCO Outdoor Media announced today that it has acquired 95 structures and 210 bulletin faces in Eastern Idaho and Northern Utah. This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO […]

Selective Structures Matt Schulze on Staying Safe

Some great advice from  Selective Structures Matt Schulze on saying safe on a billboard: Here are some commonsense rules for avoiding electrocution while installing a sign or changing a vinyl.   (1) Use fiberglass rods.  (2) Use a qualified and insured contractor rather than doing the install yourself. Preview the area.  […]

Robert Campbell: Successful people do what other people don’t.

Two weeks ago Insider wrote that Lamar Atlantic Regional Manager Robert Campbell  and Gulf Coast Regional Manager Tom Sirmon are retiring this summer.  Insider asked Campbell to reflect on his remarkable 49 year Lamar career. How did you end up at Lamar? After college graduation I worked my way around […]

The 2021 US OOH Recovery In One Slide

Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data.  One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye.  Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]

Branded Cities Names Gupta US President

Phoenix, AZ – April 28, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the promotion of Vaibhav Gupta to President for its United States division. Vaibhav will retain his Chief Operating Officer role. Steve Ellman, Chairman and CEO of Branded Cities remarked, […]

Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

TORONTO–(BUSINESS WIRE)–Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. The new Bell Media product, branded SAM DSP and powered by Xandr’s buying platform, Xandr Invest, will enable Canadian advertisers to easily plan, […]

Company of the Day – Waller Outdoor

Company:  Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson have started a new Outdoor Company, Waller Outdoor, initially serving the Waller Texas community.  They have recently installed their first structure with two digital faces.  Insider caught up with Stephen to discuss […]

Women Account for 35% of US OOH Board Seats

The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Non-Executive Board Members of OUTFRONT, Lamar and Clear Channel Outdoor 2020 Clear Channel pays board members the most (in excess […]

Lamar Wins Tucson Transit Extension

Baton Rouge, LA – April 27, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company has been awarded a contract from the City of Tucson to continue managing advertising displays for Sun Tran, the public […]