Business

Billboard Insider Classifieds May 15, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Goodman On Common Lease Mistakes

AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about five common out of home lease mistakes. (1) That the property owner takes possession of the billboard at the end of the lease. (2) No termination clause giving the billboard company the unilateral […]

What the OOH Specialists Say

  OAAA Chief Marketing Officer Christina Radigan moderated an incisive conversation with OOH specialists yesterday as part of the OAAA’s Lunchbreak series.  Some highlights. Rapport President Chris Olsen on the cookieless future and out of home It helps and hurts us.  In an Apple cookieless world…it’s going to drive some […]

World Out of Home Organization Plans New Measurement Initiative

Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of Home Organization is to unveil its “Creating Global Guidelines for Out of Home Audience Measurement” initiative at its European Forum […]

Company of the Day: Wingate Media

Company: Wingate Media Group Headquarters: P.O. Box 1803, Spring Hill, TN Market: Greater Nashville, Southern Tennessee Phone: 615-595-8194 Wingate Media Group, LLC is a small family company headquartered just south of Nashville, Tennessee.  The Company’s sign inventory includes digital and static bulletins, 30-sheets, tri-face and indoor digital.  Ike Wingate founded the […]

Insider’s Three Takeaways From Last Week’s IBO Conference

Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry.  It was truly […]

Trailhead Media Continues to Grow

Trailhead Media, the biggest out of home company you’ve never heard of, continues to grow.   Insider guesses Trailhead has more than 3,000 faces which makes it the 9th largest Bulletin/Poster company in the US.   Here’s what Insider knows. Many Acquisitions Trailhead just purchased Railroad Outdoor which had 250 faces in […]

Hamlin Cody on the Benefits of Billboards

Richard Hamlin and Marnie Christine Cody of Hamlin Cody Law firm are running a series of short videos on Billboard Law.  Some highlights from the most recent video. Richard Hamlin Benefits of Digital Billboards They make is possible to pass on current news as it happens.  They make it possible […]

Company of the Day – Chattanooga Billboard

Company:  Chattanooga Billboard Markets:  Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email:  harley@chattanoogabillboard.com Chattanooga Billboard operates 6 digital billboards structures with 7 digital faces located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams.   [wpforms id=”9787″] Paid Advertisement

US out of home revenue to jump in second quarter

How is the US out of home industry recovering from covid?  Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA.  We added a column for […]